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FOLIO: SPECIAL REPORT | 2005 AMC


October 20, 2005

[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, held October 16-19.] Calls for New Metrics, Recognition of Product Placement Dominate 2005 AMC

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Not Just the Fax: New California Law Bars Marketing Via Fax


October 12, 2005

By Dylan Stableford A California bill reversing the exemption of an earlier federal law allowing marketers with "established business relationship" to use faxes in their communication mix was signed into law by Governor Arnold Schwarzenegger last week, leaving magazine marketers up in arms once again. The bill

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