Content


Trimming the Fat


March 29, 2006

It's an infamous story in b-to-b publishing circles. An assistant editor for a prominent publisher was put in charge of handling an event, including negotiating with the hotel. Those negotiations resulted in the publisher owing the hotel more than six figures for failing to fulfill its room block commitment.

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People to Watch: 2007


March 29, 2006

Tom Trezza, FOUNDER, TREZZA MEDIA GROUP Former group publisher at Post Newsweek Tech Media, Trezza created a new media company in 2006 serving technology and government contractors through multiple media channels including custom publishing, events and research. With $500,000 in revenue expected in 2006, Trezza has embraced a guerrilla approach that's media agnostic. Bob Krakoff,

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Don’t Trade Quality


March 28, 2006

Saving money while still generating quality edit is a balancing act, says Paul Snyder, procurement/production senior analyst for Rodale Inc. "It's a judgment call and varies depending on the magazine," he says.

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