Content


Joe Hanson Wins 38th Annual G.D. Crain Award


May 1, 2006

ABM named Joseph J. Hanson, chairman of Professional Media Group LLC, the recipient of its 38th Annual Crain Award. The Award was established by a grant from the G.D. Crain, Jr. Foundation. Given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media, the award

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Do Gimmick Ads Work?


May 1, 2006

They pull out, fall out and can slow you down as you anxiously search for the latest magazine feature on your favorite celebrity: They're big, bulky, attention-grabbing ads. They run the gamut from French doors to gatefolds to flaps, CD inserts, pop-ups and more. But do they work? Can publishers command a premium for out-of-the-box

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The Trade-Magazine Model Prevails


May 1, 2006

Back when b-to-bs were called trade books, they were viewed by some onlookers as lesser forms from another editorial world. I can recall giving workshops on editorial positioning at FOLIO: shows back in the nineties, and the editor of B-to-B Monthly would come up to me during a break and say, "I really can't relate to the problems at Sports Illustrated.

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The 52nd Annual Jesse H. Neal Awards


May 1, 2006

The History of The Neals The Jesse H. Neal National Business Journalism Awards, which have been called "the Pulitzer Prize of the business press," are named after American Business Media's first managing director, who remained active in promoting the business press throughout his life. ABM Turns 100

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Great Writing Is More Than Just Words


May 1, 2006

Nineteenth century poet and philosopher Ralph Waldo Emerson once said, "Talent alone cannot make a writer." It's a phrase most journalists can relate to. Because sometimes even the best ideas, combined with top notch reporting and research, can be hard to translate onto the page.

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Five Tips for Implementing Business Solutions


May 1, 2006

How often has your company made a significant investment in a new business solution that was supposed to solve all your problems yet instead turned out to be too complicated or impractical and faded from memory like a bad Christmas gift? At the recent FOLIO: Publishing Summit in March, Jerry Okabe, vice president of audience marketing with

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The History of The Neals


May 1, 2006

The Jesse H. Neal National Business Journalism Awards, which have been called "the Pulitzer Prize of the business press," are named after American Business Media's first managing director, who remained active in promoting the business press throughout his life. When it was first established in 1955, the Neal Awards competition drew

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Face Up: This month: Foreign Policy


April 28, 2006

Issue: March/April 2006 Frequency: Bimonthly Launched: 1970 Circulation: 110,000 Editor: Moises Naim Publisher: Carnegie Endowment for International Peace Art Director/Design: Travis Daub Concept: A cover story entitled "The Return of Patriarchy" deserves cover art that reflects the mission

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