Marketing


Postal Rate Commission Dismisses Big Publishers’ Complaint


October 24, 2005

By FOLIO: STAFF In a long-awaited ruling by the Postal Rate Commission last Friday, the PRC said it would not recommend alterations to the Periodicals rate structure as requested in the complaint filed by Time Warner, Conde Nast, Newsweek, Readers Digest and TV Guide in January 2004.

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E-Marketing Versus Paper-Based Marketing


October 21, 2005

So which is more effective, marketing via the Net or marketing via paper? That brief but loaded question has been the subject of endless discussions and debates during the past decade. To keep the argument floating, three leading experts on the subject of e-marketing and paper-based marketing were asked for their professional opinions. The experts are:

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FOLIO: SPECIAL REPORT | 2005 AMC


October 20, 2005

[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, held October 16-19.] Calls for New Metrics, Recognition of Product Placement Dominate 2005 AMC

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BPA vs. ABC Consumer Members: Winners and Losers


October 5, 2005

By Meghan Hamill How do BPA audited consumer titles fare against the Audit Bureau of Circulation 's audited titles? When it comes to newsstand sales, BPA and ABC titles fare the same, according to the October 3 Capell's Circulation Report. Members of both auditing bureaus show newsstand gains and losses of 36 percent and 64 percent respectively over the first half of 2005.

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Report: 6 Percent of Paid Circ Sponsored


October 5, 2005

By Dylan Stableford Sponsored circulation amoung audited consumer magazines amounts to 17.5 million copies, according to Circulation Management 's Baird Davis, and represents a sizable chunk as the industry looks to shore up its circ.

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