Please use the following guidelines to classify your magazine type for the Eddie and Ozzie Awards.

Description of Eddie Categories:


Print Categories

Note: Eddies topic/market categories must be selected based on your magazine’s target market/topic. If you have questions about where to classify your magazine, refer to the 2006 Eddie and Ozzie Winner List to see applicable magazines for each category.

  • B-to-B – Any magazine that serves a specific and sole industry or business community. examples: CFO, FOLIO: magazine, Government Executive
  • Consumer – Any magazine intended for the general consumers or target demographic within a general consumer audience. examples: Newsweek, Men’s Health, Seattle Magazine
  • Association/Non-Profit – Any magazine or publication that serves the audience of a membership organization. B-to-b or consumer. Examples: IEEE Spectrum, HR Magazine, American Rifleman, AARP The Magazine
  • Custom – Any magazine or publication contracted by an external client targeting an audience determined by that client intended to serve a marketing function.. examples: Delta Sky, Lexus, The Ritz-Carlton Magazine
  • Supplemental Annual or One-Shot – Any single issue complement to an existing publication or standalone publication released once per year. Examples: Pure Canada, Dialogue, O2:POL Oxygen Design Directory

Online Categories

  • Website – Any magazine website. Editorial content, layout, functionality and results will be evaluated.
  • Online Column or Blog – Any online single opinion-oriented article and/or opinion-oriented/first person blog on your magazine’s website.
  • Online Tool – Any unique online application that enhances the user experience on your magazine’s website. Examples include: wikis, widgets, social networking applications, specialized search functions, content aggregators, and social bookmarking.
  • Online News Coverage – Any online single article or short series of articles relating to specific news coverage .
  • Online Community – Any online program or feature that facilitates virtual member-to-member interaction.

Description of Ozzie Categories:


See above descriptions for consumer, b-to-b, association/non-profit and custom categories.

Sub-categories by circulation size should be based off of your verified circ.

  • Best Cover – Awarded for outstanding design of a magazine cover as measured in typography, composition, color, balance, immediacy.
  • Best Design, New Magazine – Awarded for outstanding overall design to a magazine that launched between June 1, 2006 and June 1, 2007.
  • Best Feature Design – Awarded for outstanding design of a single feature article as expressed in appeal of opener, layout, colors, icons, images and typography
  • Best Media Kit – Awarded for outstanding design, impact, memorability and functionality of a magazine media kit.
  • Best Overall Design – Awarded for outstanding overall design of a magazine. The entire magazine will be evaluated, including sections, departments, features, readability, ease of navigation, use of art and images, and appropriateness of design to the subject.
  • Best Redesign – Awarded for an outstanding redesign of an existing publication. Redesigns must have occurred between June 1, 2007 and June 1, 2008 and 2 issues must be submitted the old design and the redesign.
  • Best Site Design – Awarded for outstanding design, functionality and navigation for a magazine website.
  • Best Supplemental Annual or One-Shot – Awarded for outstanding overall design of a single issue complement to an existing publication or standalone publication released once per year.
  • Best Table of Contents – Awarded for outstanding design of the table of contents page(s).
  • Best Use of Photography – Awarded for outstanding use of photography in any single article/feature
  • Best Use of Illustration – Awarded for outstanding use of illustration in any single article/feature or cover.
  • Best Use of Digital Imagery – Awarded for outstanding use of digitally created or altered artwork in any single article/feature or cover.
  • Best Use of Typography – Awarded for outstanding typographic treatment in any single article/feature.