UBM Canon Takes Plastics Group Digital-Only, Folds Print Titles
April editions will be last print issues.
UBM Canon announced today they will be going exclusively online with their plastic industry media brands, with Plasticstoday.com leading the digital strategy. The new approach includes e-newsletters, virtual conferences and virtal tradeshows, Webcasts and market-focused channels for Automotive & Mobility, Medical, Packaging and Elecronics & Electrical.
As part of this completely digitized portfolio, UBM Canon will publish the last print editions of Injection Molding Magazine and Modern Plastics Worldwide with the April issues. Both publications are set to be represented in online channels such as e-newsletters and PlasticsToday.com.
Stephen Corrick, VP/executive director of UBM Canon Publishing, said that with the digital conversion, they are hoping to bring some of the success they’ve seen in other sectors to the plastic division.
Two lead content writers will stay on in the digital division and act as the main content providers across the channels: Matt Defosse, editorial director, and Anthony Deligio, senior editor. Corrick said that with the change, unfortunately, some of the editorial team was let go.
Corrick said, "The good news here with all the switcharounds is that PlasticsToday already has a viable, sustainable business. We’re not really planning on increasing those goals in 2011. The goals for PlasticToday remain as is. We will obviously look for growth in 2012, though new vendors will obviously tie in some up-side revenue."
UBM is also launching a new site, ResinPricingToday.com. This site is slated to have its first virtual event and tradeshow in July.
United Business Media acquired Canon Communications in September 2010 for $287 million, making it the largest b-to-b publishing deal of the year. In December, UBM created the UBM Canon Group and the UBM Electronics Group.