Canon to Invest $1 Million on Digital
Publisher hopes to ramp up e-media offerings in 2008.
Canon Communications is planning to invest between $500,000 and $1 million in e-media in 2008, and plans also to strengthen the role of its publishers, according to Ron Wall, senior vice president of Canon’s publications division. The division’s revenues have grown 43 percent since 2005.
“Total digital is 12 percent of publications division revenue and we haven’t put 100 percent focus behind the effort,” says Wall. “With our dominant positions in our markets we feel 20 percent is achievable for the next couple of years.”
The investment will be spent on hiring a vice president to manage the e-media department. Five additional employees will be recruited for that department this year, increasing the staff from eight to 13. The company plans to focus on its data product opportunities and to build an in-house sales support division, says Wall.
In 2008, Canon’s digital department will launch a database for its Medical Device Technology magazine and a plastics portal for its Plastics/Processing division.
In addition to the digital investments, Canon also is expanding the role of its publishers to include P&L duties and control over strategic positioning of their respective print and digital brands. Previously, publishers focused specifically on sales and marketing duties, Wall says.
According Charlie McCurdy, CEO of parent company Apprise Media, “Canon’s array of digital media offerings can be better executed through the expansion of the e-media group, and giving publishers brand-management responsibilities will allow us to respond more rapidly to market needs.”
Canon also is promoting eight of its staffers. Of those, sales and marketing vice president Kevin O’Grady has been named vice president of publications, and editorial vice president John Bethune has been named vice president of content and data.