Can a Nook Color 2 Dampen Kindle’s PR Blaze?
Rumors of new device in advance of Nov. 7 press conference.
This story first appears on FOLIO:’s sister site minonline.
There is no telling what exactly Barnes & Noble will be announcing at a press conference the company has scheduled for Nov. 7 in New York, but word went out to the media yesterday that something was coming next week. Rumors abound about B&N’s plans to counter Amazon’s recent Kindle Fire announcement and Nov. 15 launch with some rejoinder from the Nook Color line. No details of a B&N device seem to have leaked so far, however.
Nevertheless, the bookseller seems pressed to respond to Amazon’s assault on the e-Reader/tablet market. The Kindle Fire undercuts the current Nook Color on price ($199 vs. $249) on performance (faster processor), on scale (larger 7-inch display) and even on media (a growing video library). Observers expect B&N to offer a Nook Color 2 of some flavor that expands the screen and perhaps the device’s reach into Android apps. We do know from B&N itself that the retailer plans to expand its in-store sections devoted to reading devices.
Both Amazon and B&N devices are trying to come at the tablet market from the relatively low end. In addition to being half the price of Apple’s market-crushing iPad, they are using customized and closed versions of the Google Android operating system. While both platforms can run Android apps, the apps must be approved by the respective vendors. Amazon already maintains its own Android app store for phone devices, much of which will be made available on the Fire. B&N has over 600 apps available for its Nook.
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