BusinessWeek Disregards Twitter Virgins for Obama’s Inauguration
Magazine's D.C. bureau chief 'tweets' all day, but they're nowhere to be found.
I read (OK, scan) all the electronic newsletters that clog my inbox.
This one, via BtoB’s Media Business, caught my eye:
The full story was about how BusinessWeek’s Washington bureau chief, Jane Sasseen, would be covering Barack Obama’s inauguration by posting via Twitter (“Tweets” to the uninitiated), beaming her Twitter feed to the BusinessWeek.com Web site throughout the day. The story pointed out that Jane had been introduced to Twitter only last week.
I’ve been getting a lot of “nudges” lately from old media friends urging me to get on Twitter, so I figured this might be a nice introduction.
A quick visit to Businessweek.com found … nothing. A more extensive, deeper look found … nothing still.
I couldn’t find Jane’s Tweets anywhere on the site. (She is apparently Twittering away, though, as you can see from her Twitter page.)
“This is stupid,” I thought. “They’ve got her doing this, some PR flack alerted the media, which picked up the story, and got my attention, so where is it?”
I fired off an e-mail to Businessweek.com editor-in-chief John Byrne. It read, in part: “Went to Businessweek.com, but DAMNED if I can find Jane Sasseen’s ‘Tweets.’ Looked all over, too. Frustrating, but not nearly as much as it must be for you (at this very moment). Here you have an interested party, looking for your new content, and then giving up. How many OTHER folks did the same, but didn’t take the time to drop you a note about it? Shoulda been a HUGE banner, or box, or SOMETHING that says, ‘HERE IT IS.’"
I know he’s busy Twittering, but I hope to get an e-mail back from Mr. Byrne. (I suppose a tweet would be acceptable, too.)
UPDATE: He did respond, via e-mail, saying there is, in fact, a link on the BW homepage; well, it certainly isn’t prominent.
I guess you can file this under "Cautionary Web 2.0 Tale." If you’re going to make the foray into the digital world, assume that there are a lot of newbies out there who need some clear direction. There are too many choices online to make any of us WORK to find your content.
Welcome to the new reality.