Business Jet Traveler Unveils Redesign
Magazine for people with $17.8 million net worth.
Aviation International News’ six-year-old aviation lifestyle title Business Jet Traveler has a new look for 2008.
The redesign will debut in the February/March 2008 issue of BJT, which targets C-level executives and wealthy individuals ($17.8 million average net worth) who actively travel in private aircraft. The new format is described as "cleaner, more open and easier to navigate." The trim size has also been reduced from 11×14 inches to 10×12 inches.
"This new design and size tie together the two main elements of BJT’s editorial package, combining its authoritative and objective reporting of news and information users of private air travel need to know with relevant and interesting lifestyle content," says editor-in-chief R. Randall Padfield.
BJT has also announced that it will launch its first buyer’s guide in July, which will provide "unbiased information" on topics including how to buy a new jet and finding a reliable charter operator.
"The BJT Buyer’s Guide will be a definitive, objective reference, detailing the plethora of options owners face as they plan to expand or modify their business aircraft use," says group publisher John McCarthy.
Business Jet Traveler currently has a controlled circulation of 32,385, according to the magazine’s Web site.