Bryan Welch Steps Down as CEO of Ogden Publications
Welch heading new socially conscious business media brand; Bill Uhler takes over at Ogden.
Ogden Publications has a new CEO for the first time in 19 years, its former chief exec Bryan Welch announced Wednesday.
Bill Uhler will take over as head of Ogden, a nine-title niche consumer publisher for the sustainable living and farming communities, after working at the company since 2004, including the last eight years as general manager.
“Bill had been my second in command here for eight years,” Welch says. “Both I and the Nutting family [owner’s of Ogden Publications] trust him and are very confident in his abilities. Bill seemed like an obvious choice [for CEO].”
Hank Will, currently editor-in-chief of Ogden’s Grit and Capper’s magazines, will take over Welch’s responsibilities as editorial director for the company.
Welch is heading to B Lab, a nonprofit aimed fostering social and environmental accountability among corporations, where he’ll serve as CEO of its new media division, B The Change Media.
The changes are effective immediately, though the companies share a common investor—the Nutting family—so Welch says he’ll continue to be involved in both Ogden and B Lab.
Capitalizing and launching the media brand will be his first priority, he says, which is slated for the full multiplatform treatment: print—newsstand and subscription—websites, newsletters, podcasts, video and events.
While exact details are still being determined, Welch says the project, which will launch by year's end, will rely both on reader and sponsor revenue, though he expects the majority will come from the latter. Practicing what it preaches, sponsoring companies will have to meet the same standards that B Lab promotes.
“We want to inspire people to make career decisions, business decisions and buying decisions based on conscience,” he says. “In broader business media, too often a company’s conscientiousness is trivialized, it underestimates the growing importance of transparency in building brands.”
Welch’s leadership will be missed at Ogden. In the 19 years since his arrival, the company has grown nine-fold, employs three times as many employees, and has posted steady top line and bottom line gains.