How do BPA
audited consumer titles fare against the Audit Bureau of Circulation
's audited titles? When it comes to newsstand sales, BPA and ABC titles fare the same, according to the October 3 Capell's Circulation Report. Members of both auditing bureaus show newsstand gains and losses of 36 percent and 64 percent respectively over the first half of 2005.
However, ABC and BPA members show a 12 percent difference in subscription gains and losses. ABC audited titles fair better with 54 percent subscription gains versus BPA titles 42 percent subscription gains. On the flip side, 58 percent of BPA audited titles and 46 percent of ABC audited titles are subscription losers.
Out of the total circ gainers, ABC and BPA members showed a six percent difference. Forty percent of BPA's members were total circ gainers, while 46 percent of ABC titles were total circ gainers.