Bonnier Lays Off 70 Employees; Shutters Five Print Titles Amid Realignment
Sport Diver and Dirt Rider are among the titles shutting down; Saveur editor-in-chief Adam Sachs among those let go.
Bonnier Corp., the Swedish-owned publisher of special-interest magazines like Field & Stream and Popular Science, has laid off 70 employees from its U.S. operation and will shutter the print editions of five titles, a spokeswoman confirmed to Folio: on Wednesday.
Motorcycle titles Baggers and Dirt Rider, as well as the water sports magazines Sport Diver, Wakeboarding, and WaterSki will cease in print and continue as digital-only brands, although those titles are far from the only areas of the company affected.
“This restructure affected 70 people across all divisions and offices of Bonnier Corp.,” Perri Dorset, VP of communications, tells Folio:. “This realignment is a shift from Bonnier Corp. being organized around brand units and instead being organized around core channel activities such as print and digital, licensing, events, and agency services. Each group will now operate separate businesses around each of these channel activities vital to our diversification strategy.”
A little under half of the employees affected are said to be in Bonnier Corp.’s Winter Park, Florida headquarters. Apart from the titles that were shuttered, Saveur appears to have been hit particularly hard; both editor-in-chief Adam Sachs and deputy editor Dan Dao are out. Sachs had been editor-in-chief since 2014.
The shuttered watersports titles arrived at Bonnier in 2006, when the company acquired a stake in Winter Park-based World Publications. Those magazines were then merged a year later with a portfolio of titles Bonnier purchased from Time Inc., including Field & Stream and PopSci, to form the new Bonnier Corp., a subsidiary of Stockholm-based Bonnier Group. The motorsports titles were acquired from Source Interlink in 2013.
Dorset adds that no further layoffs are expected.
This is a developing story.