Boat Sales Improve; Will Ad Pages, Too?
Some ‘better’ news for the boating magazine industry.
Are better times coming for boating magazines?
Citing the latest report from marine, manufactured housing, and RV industry market data firm Statistical Surveys, boating trade publication Soundings Trade Only says the intense decline in boat sales may be slowing.
"Declines in every segment are slowing compared to the activity recorded in June," Statistical Surveys national marine sales manager Aarn Rosen reportedly said in a statement. The report is based on registration data from 26 states, or about 60 percent of the U.S. market.
So, does this mean the ailing boating magazine sector can expect an up-tick in ad sales? According to Publishers Information Bureau first half figures, boating magazines took an especially hard hit during the period, with ad pages plummeting double digits for many of its titles, including Boating (-24.3 percent), Motorboating (-23.6 percent) and Yachting (-22 percent).
According to the Statistical Surveys report, though, July numbers were still down severely, with sales for fiberglass boats falling 25.3 percent, aluminum boat sales down 17.7 percent and personal watercraft sales declining 17.5 percent.
Is this really good news? Or is it just not-as-bad, bad news?