Former Time Out New York editor Brian Farnham has been tight-lipped about the Internet start-up company he left the magazine late last month to help launch. Today, though, I received this e-mail from Farnham via LinkedIn. His company is an online news information site called Polar News. And apparently, theyâre hiring.
The new positionâa production managerâis an interesting one. It seems to combine editorial, marketing and circulation responsibilities.
Interested? See the e-mail below.
From: [REDACTED]On Behalf Of Brian FarnhamSent: Monday, Febr More...
Quote from a media reporter at lunch last week: "Every
magazine tells me great things about their Web strategy, then I go back to
check their Nielsen traffic and they're too small to be measured."
If you believe the trade magazine box scores, online traffic was a rare Q4
bright spot for magazines last week in a month of mostly bad industry news
and advertising are down, paper prices keep going up.)
The fact remains however that unless you have More...
[EDITORâS NOTE: The following quotes are from various sessions during Day Two of the 2008 FOLIO: Publishing Summit. Weâll add to this list throughout the day.]
"We have a society columnist who looks at the computer and says, 'Over my dead body.' And that may indeed be the situation."âA city and regional publisher on the struggle to change the editorial culture at his magazine.
âThey not only save you money, they bring young, fresh ideas into an organization. Theyâre not cynical. They don't know it can't be done.ââMichael T. Carr, president, Greenspun Media, on hiring interns.
The following memos were sent by Reed Business' U.S. CEO Tad Smith and global chief Gerard van de Aast, regarding yesterday's sale announcement:
From: Smith, Tad (RBI-US)Sent: Wednesday, February 20, 2008 11:11 PMTo: RBI-US All Employees; RBI-US RCD - Canadian EmployeesSubject: IMPORTANT BUSINESS ANNOUNCEMENT FROM TAD SMITH AND ALSO ONE FROM GERARD VAN DE AASTAs many of you now know, our parent company Reed Elsevier announced this morning that it was putting Reed Businessâ worldwide publishing business up for sale. Reed Elsevier no longer views advertising-dependent businesses as aligned with its growth st More...
[EDITORâS NOTE: The following quotes are from various sessions during Day One of the 2008 FOLIO: Publishing Summit. Weâll add to this list throughout the day.]
âNo oneâs reading the magazine on the Web.ââDana Spain-Smith, COO, DLG Media Holdings, on the tired practice of replicating articles online.
âIâm trying to eradicate the word âhope.âââMichael T. Carr, president, Niche Media, on motivating his sales team to succeed.
âThe company was founded on the social construct of Dad at work, Mom at home, Chevy in the drivewayâclearly, we needed to change.ââ< More...
MIAMIâDuring his morning keynote, Meredith Publishing Group president Jack Griffin explained the company's approach to selling via its M360Âș group. "It's a group set up to be media neutral. We're not selling a particular asset, but creating solutions for our advertising customers."
It's an approach that focuses entirely on selling integrated packages, no longer simply selling customers on a single mediaâprint display advertising, for example. It's also one that other publishers are adopting. CMP has realigned its marketing services team to be customer-facing by region, creating customized packa More...
MIAMIâJason Binn loves a good partyâand chances are youâve been to one. The companyâs magazines throw some 300 a year, says Michael T. Carr, Binn's boss and president of Niche partner Greenspun Media. But that doesnât mean his sales teams are invited.
Carr told a working group at the FOLIO: Publishing Summit today that Capitol File, Niche Mediaâs luxury D.C. glossy, recently thre a party hosted by Forest Whitaker. The magazineâs sales team, though, was not allowed in. âThey donât attend the party,â Carr says. âThey stand in the lobbyâand stay in the lobby.â The sales staffers are required to greet eve More...
It used to be that talk of product placement in magazines would elicit a scary backlash from church-state fundamentalists. Not so much anymore.
In a working group devoted to marketing and brand development today at the FOLIO: Publishing Summit, many seemed to think the issue has gotten beyond whether or not itâs a church-state violationâitâs not longer a question ofÂ do or donât but more like when and how.
âI think it will come. It will have to,â said Kevin Hyson, executive vice president, CMO, of American Media.
âThere may be a place for product placement,â said Hank Boye, publisher of Harvard Business More...
Meredith president Jack Griffin is tough. He showed up at the FOLIO: Publishing Summit in Miami to deliver his keynote this morning on crutches following emergency surgery on a broken leg he suffered a year ago, having lost his cellphone somewhere between LaGuardia and the Doral. And, like a seasoned prize fighter, he landed some key jabs on the state of the magazine business, through the lens of a Des Moines, Iowa publisher Griffin said was âfounded on the social construct of Dad at work, Mom at home, Chevy in the driveway.â More...
Here's an idea that has been kicked around ad nauseum (see: "Magabrands," Dave Zinczenko et al) but perhaps never expressed so bluntly. According to Computerworld and Infoworld editorial director Don Tenant, the print magazine no longer should be the âheart and soulâ of a brand. Instead, as his team did at IDG, publishers should think of their brand as an online media company with ancillary print and event products.âAdvertising is shifting from print to online in droves. So, what do you do?â Tenant said this morning during a session at the FOLIO: Publishing Summit. â More...
Programming note: FOLIO:'s editorial staff will be liveblogging this week from the 2008 FOLIO: Publishing Summit, which kicked off this afternoon at the Doral Golf Resort in Miami, Florida.
Check our special FPS page throughout the conference for updates, posts, videos and news reports, or by clicking on our FPS tag here.
A quick e-mail exchange I had today with Reed Business Informationâs vice president of corporate communications regarding a report in the England's Telegraph newspaper on 1,000 impending job cuts at the parent company:
From: Jason Fell [mailto:email@example.com] Sent: Tuesday, February 19, 2008 9:58 AMTo: [REDACTED]Subject: FOLIO: StoryImportance: HighGood morning Salina. I hope you had a nice weekend.
I read this story this morning about Reed Elsevier planning to cut 1,000 jobs. (http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2008/02/17/cnreed117.xml)
Iâm curious: How will this im More...
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