What was great about the breakfast is not just what Skipper talked about, but how he presented it. Skipperâs one of those rare people who is as entertaining as he is intelligent. Heâs what my husband would call a âreal cool dude.â To put it simply, heâs a real funny and personable guy and knows how to use his sense of humor to keep the crowd focused and draw them into what heâs speaking about.
One statement Skipper made particularly resonated with me. Speaking about his experience in the magazine industry, Skipper said this, âMy experience with magazines has served me well. I get to work on things I know nothing about. I donât think I had ever been on the Internet and I was hired to be in charge of it.â
Those few sentences speak volumes. People are always saying itâs an exciting time in publishing right now because of the new media evolution thatâs taking place. But itâs actually an exciting time for people who work in publishing, especially on the editorial side. Because the digital media evolution means that weâre no longer just writers, reporters or editors.
I interviewed a woman named Kristin Campbell back in August for our Folio: Publishing Technology e-newsletter. As the editor of DSnews.com, sheâs a great example of being more than just an editor because, in addition to writing and editing copy daily on her companyâs Web site, she also shoots and edits videos, takes pictures, and anchors and writes a daily newscast.
Thatâs whatâs so exciting about publishing right now. Weâre no longer just editors. Weâre Web site and e-newsletter designers. Weâre videographers, photographers, bloggers and whatever it is that you call someone who creates content for mobile devices. To some, that might be overwhelming. And it might be looked at with dread and the feeling that it is just that much more we have to add to our already busy days.
But to the rest of us, itâs a journey. Itâs the chance to do a million different things. Is there a chance that some of us will over extend ourselves in our zeal to do everything and be everything? Yes (Iâve been guilty of as much).
As journalists, most of us have always had the opportunity to write about things we know nothing about. Today, we have an opportunity to work on things that we know nothing about. What could be more exciting than that? More...
Paul Conley wrote a terrific item on e-media ethics on October 3, riffing off a recent Folio: magazine article, but also updating a recurrent theme on his blog. In the past he has covered this topic extensively, including September 25, August 23, , and November 15, 2005.
It wasnât so much as the fact that he referred to a story of ours. Conleyâmore than ASBPE or ASME, in my opinion, has been really working the ethics issue, taking offenders to task and laying out a reasoned, and unwavering direction for those grappling with what is acceptable and what is not online.
Meanwhile, a b-to-b blogger of significance, David Shaw, appears to have gone dark. His blog at B-Or-Not-to-B is gone after sitting dormant for a month and a half after a post about Penton Media in mid-August. I e-mailed David a while back, and there was no response. If heâs stopped blogging, heâll be missed. David is one of the astute observers of this industry.
Meanwhile, I like what I see from American Business Mediaâs Sara Sheadel on ABMâs Mediapace blog. I think sheâs posted only three times, but each combines insight, wit, a clear, clean writing style and a point of view. Plus one of her posts had video. Nice work to Sara at Mediapace.More... More... More...
And speaking of those CEOs, a thought occurred to me that I left out of the editors note for that August issue: When you as an executive sign up to work with private equity -- such as Bob Krakoff at VNU or Paul Mackler at Cygnus -- the CEO, even as the high-profile frontman, even as someone who gets wealthy if things go right, remains an employee, serving at the pleasure of the PE firm.More...
First thought: Even through the digital workflow promised at its inception eight or nine years ago to be faster, less-expensive, more flexible, it never promised to solve the problem of standards for advertising, and sure enough, itâs still a big problem. Whatâs happened is the bugs and glitches from the film-production process have morphed into the bugs and glitches of digital production.
In many instances, the problems are the same, just caused by new processes. Thatâs ironic. The challenges are universal: Whether a small boutique agency or Draft FCB, a small printer or R.R. Donnelley, a regional publisher or Time Inc., the problems come down to poor color reproduction, proofing, odd cases of logos dropping out and more.
Hearstâs Jerry DâElia had it right in a session on liability when he said, âOne of the greatest frustrations I have is when people say the file was âtechnically okay,â but something happened in the RIP.â No one is responsible, and Iâm stuck with a makegood.â
Nan Gelhard, ad manager for Summit Racing and a moderator of one of the panels, said that âthe hurdles to workflow are human ones,â but I think thatâs only partly true. Training is important, but the larger hurdle is this: Overcoming the hodgepodge of ever-changing, narrowly applicable standards that create a cacophony in the market.
As long as there is no ironclad standard overseen by an organization like IdeAlliance, applicable throughout the supply chain, youâll have fonts bitmapping and logos inexplicably dropping off an ad. More...
Editors: Be nice to PR people, and be honest with them. If you're not interested in what they are trying to sell you, take a minute to explain to them what you are looking for, instead of ignoring them or hanging up the phone (you know who you are). Plus, you never know when you're going to need a PR person to turn something around for you when you've got 20 minutes until deadline, and a strong relationship will help get the job done.More...
Now fully acclimated to the Web, with top-notch, computer-assisted reporting skills (well, sort of), my first reporting job remains a mystery. How did I look up phone numbers? Find experts? Research topics? The Internet is great for all of that, but it has its drawbacks, as well.
Instantaneous, real-time news, often seen as blessing in the Internet age can be curse, as well. While it offers our audience news as it happens, it also sometimes frazzles the editors and reporters that try to keep up with whatâs going in their respective industries and on their respective beats without getting beat by the competition.
Recently, someone tipped off Folio: that printing company, Banta quietly submitted an SEC filing last week announcing the closure of five plants, the elimination of more than 500 jobs, and that it would pay its shareholders a $16 per share special dividend that it would borrow money to pay for.
Great story, we thought when we found out on Tuesday of this week. I quickly found the document, wrote the story and (sigh) saved it for Thursdayâs Folio: Alert.
Not a good idea. Stamford, Connecticut-based Cenveo today renewed the unsolicited takeover bid it made for Banta in August and criticized Bantaâs SEC filing in a letter made public and sent to various media outlets.
We got scooped on our own scoop. Lesson learned, point taken. In the Internet age, research is easy, breaking news is hard and saving stories is unwise. More...
Tuesday, December 09, 2014 -- Join this upcoming Folio: Webinar to discuss the survey findings, and to learn how one publisher, Advanstar, streamlined their process to intensify the focus on audience engagement strategies.Pre-Register Now