Over at Media Life, Rachel, the chatty career advice columnist, gives her best advice for migrating to new media to those "Stuck in Traditional Media."
It seems that for people on the selling side, migrating to new media is less stressful. No need to change jobs as for we sellers the media comes to us! Most often it is just handed to us to be integrated into our product mix.
But when you read Rachel's column it is clear that some view interactive media buying as a fundamentally different skill set from buying traditional media:
"'Some interactive agencies will value y More...
Both Yahoo and Google have released their answers to magazine editors' fun-yet-ultimately-meaningless year-end lists: the Top 10 Search Terms of 2007. And, in what qualifies as a non-shocker, no magazine-specific terms apply. (Although celebrity magazine publishers are no doubt thrilled to learn that "TMZ" was the #3 most Googled of 2007, ahead of YouTube, MySpace and Facebook.)The lists:
1. Britney Spears2. WWE3. Paris Hilton4. Naruto5. Beyonce6. Lindsay Lohan7. Rune Scape8. Fantasy Football9. Fergie10. Jessica Alba More...
I looked at NYTimes.com briefly this morning before leaving for work. Nothing interesting. Some bishops. Then I got to the Cold Spring Harbor Deli and glanced at the physical print edition of the Times and was surprised to see the headlines on Iranâs nuclear program screaming out at me. READ ME, it said. This is IMPORTANT!
And I did read it. And it was important. If I only read the Times online, it would have just flown right by. Print is really good at providing context. The Internet is not.If you are selling print, you need to pay attention to these ex More...
We've all gotten used to the idea of the e-mail interview, the interview via instant messenger (the "IMterview"), even cover story interview conducted via Blackberry (see: Lindsay Lohan, GQ et al). But what about using the Blackberry logs to back up investigative reporting? Definitely never thought I'd type this sentence, but here goes: It appears as though In Touch magazine has become the first major magazine to reprint photo evidence of a Blackberry text message exchange to back up claims in a reported story-specifically, that Brit More...
You don't often see the admittedly arcane subjects of postal rates and magazine circulation strategies debated in the mainstream media, but the U.S. Postal Service's recent rate hikes are back in the spotlight.
Here's pundit Eric Alterman:
"Back in March, the Commission voted to approve a plan pushed by a coterie of major magazine publishers that will likely increase mailing costs for small periodicals everywhere by as much as 30 percentâa crushing burden for many small, editorial operations. Big magazines like Time and Vogue, however, may act More...
This has been building up in me for a long time. All of this BS about publishers fearing the future, worried insanely about going out of business. They can't figure out what is happening and where their place in the future of information distribution is going to be. Damn it all, guys grow up. The future will take care of itself. It always has.
Ask the old parchment makers. Do you know that it took over three hundred sheepskins (parchment) to make one fair sized bible in the 1600s? You do the math. Publishers found a better way to distribute their information. It was called paper. They did it and they did well. Did the public love par More...
"Destitute" may be a bit strong, but this little nugget from FOLIO:'s recap of a Fall MRI report came as a bit of a shock:
Surprisingly, readers of Esquire magazine-which distinguishes itself in its online media kit by touting "while other men's magazines are written for highly aspirational readers, Esquire is geared towards men who have arrived"-have the lowest median household income for adults ($53,783) among five of its top competitors. (To be fair, Esquire's readership has seen a marked increase in affluence since 2002, when it had a median income o More...
Scientific American's recently redesigned Web site is sleek, choc-full of all the bells and whistles (blog posts, slide shows, videos, multimedia, podcasts et al) normally associated with Web site relaunches in 2007.
Probably the simplest feature, though, is the coolest: A cartoon dialogue bubble below nearly every story in which to leave your comments. Check it out at right.
Simple, juvenile even, but it works.
(Side note: I enjoyed the site so much that I'm considering a print subscription-and I hardly ever subscribe to magazines. Take from that what you will.)
The big news out of CondĂ© Nast this week wasn't about a controversial news story or some major acquisition. No, the buzz was about chairman S.I. Newhouse Jr.'s annual luncheon bash exclusively for his top editors, publishers and executives. And, if the New York Post's Keith Kelly is to be believed, everyone wanted to know who was sitting where and with whom-most especially who had the coveted seat next to Mr. Newhouse himself.I'm always a fan of a good party, but does anyone who didn't attend really care? Does i More...
Felix Dennis has a little more work to do yet on his weekly news compilation The Week. He tells David Carr that he'll be expanding the magazine into more markets and has fended off some significant offers. "Cross my heart and hope to die, I have already been offered hundreds of millions of dollars for it."Even after selling off Maxim, Stuff and music magazine Blender to Quadrangle-backed Kent Brownridge in mid-2007, Dennis declined to sel More...
Web site relaunches, job boards, social networks, Webinars,
podcasts, videocasts, etc. Most magazine publishers are scrambling to
ramp up their online offerings as fast as they can. However, in the
rush to ramp up online, management and the major disciplines (sales,
editorial and circulation) often take for granted that whatâs being
built can be done quickly and easily, and overload the online and IT
staffs with âme firstâ requests. âPeople think online is easy, that
standards and guidelines can be gotten around, that things can be done
far quicker than they actually can with fewer people, none of which is
true,â says the online manager at one b-to-b publisher. âYes, you can
launch a Web site easier and more cost-effec More...
First off, I have not seen the new Amazon Kindle in person. (Note to self: send nasty note to Discover tech editor after finishing this blog entry.) From the pictures, though, the thing looks like a fantastically expensive Speak & Spell.
The reviews from tech geeks, however, have been generally positive, and the first run sold out on Amazon in five days.
So what does this mean for ink and paper purveyors? The classic print magazine argument goes something like this:
Magazines provide the More...
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