I've long felt that non-profit organizations and private industry should work together more diligently to produce decent swag for graphic designers. A template for successful products that might emerge from such public/private partnerships is @issue: The Journal of Business and Design, which is written and designed by The Corporate Design Foundation and printed on paper donated by Sappi.
@issue is by no means a great magazine-I don't miss it between the random issues I pick up at paper shows and ADC events, (and I haven't bothered to subscribe to the free More...
NPR's Marketplace did an intriguing piece on Brass magazine recently. Their report made the magazine sound like a sophisticated and sincere version of Young Money, which I wrote about a while back. (I had used the example of YM to look at how fuzzy editorial goals can result in a design that's equally unfocused.) My post inspired spirited debate, so I wanted to take a look at Brass for a bit of contrast. While Marketplace was very positive about the magazine, they were more inter More...
How would you organize a theoretical magazine for hospital administrators? They are probably baffled by the Dick and Jane simplicity of ordinary magazine and newspaper structure.
I'm thinking there would need to be a separate numbering system for the tops and bottoms of pages; a supplement that could only be accessed when the main book is turned to page 43; and probably interwoven articles that one could read by following a color-coded text. But what mere designer has a mind, um, "scientific" enough to design it? The only option might be to hire an MD to DD.
Airport signage, on the other hand, seems to translate quite well to the editor More...
So it is with media. An October released study from The Nielsen Company revealed that, worldwide, the most trusted media is also the one most losing ground with advertisers, newspapers.
The two least trusted media are the ones with blue sky ad sales predictions, online banner ads, and ads on mobile phones. According to the study:
"...while new platforms like the Internet are beginning to catch up with older media in terms of ad revenues, traditional advertising channels continue to retain the public's trust. Ads in newspapers rank second worldwide among all media categories, at 63 percent overall, while television, magazines and radio each ranked above 50 percent."
The study also contains fun information on wh More...
After I sold 101communications to 1105 Media, I began teaching a class at the USC Annenberg School of Communication. It's a graduate class in the management and communications program.Ā The focus of the class is the impact of the Internet on traditional media businesses.
The class is filled with twentysomethings. Most of them have worked for a few years in advertising, publishing, or some form of media, and now they've returned to get a graduate degree.Ā Most want to work in the publishing or entertainment business. But they don't much read print products.
On the first night of class, I told the students that we were studying "news, information and entertainment."Ā So what so More...
In 2005, search guru John Battelle was credited with sound bite critique of digital magazines describing them as "fish with feet," merely a transitional product for the digitally challenged who need extra help migrating from paper to the Web.
If Battelle was right, digital magazines should be fading away and gone in a few years. Also, his concern about the long term could become an objection raised by clients blocking your next digital magazine media sale.
While digital magazines have detractors they are now enjoying huge growth:
Digital publisher NXTbook Media reported< More...
FOLIO: has asked me to blog occasionally for their newly designed, recently launched Web site. I was both flattered and flummoxed since I haven't had to deal with deadlines, or word counts since my days as a journalist way back when our businesses were called trade magazines and trade shows, rather than b-to-b media, the event business and content factories.
So my first question was, what would you like me to write about?
I have a passion for all things "e." I love new technology, but I'm not really an expert. I've been in the magazine business in one shape or another since college, writing, editing, selling and publi More...
Earlier this year, MediaPost subscribers-which include media buyers and sellers-were surveyed by Dynamic Logic and asked if there were buzzwords they would like to have people stop using. About half (49.5%) said yes.
Top of their "stop using" list? "Web 2.0" and "engagement."
On a call, it's a good idea to check the buzzwords at the door. The problem with words like these, is they mean different things to different people, so using them often does not advance communication.
Download: PDF of the survey
Read more here ... More...
In the late '80s while managing the sales and marketing of CableVision magazine I saw magazine myopia at its worst. As I watched, first hand, the rapid growth of many new cable networks I wondered how the opportunities they represented had slipped by my publishing peers:
Why didn't someone at Sports Illustrated start ESPN?Why didn't someone at Time or Newsweek start CNN?Why didn't someone at Rolling Stone start MTV?Why didn't someone at National Geographic start the Discovery Channel?
The list could go on...but I fear history could be repeating itself, this time with regional magazines.
Read more More...
The Periodical Publishers Association (PPA) just released a U.K.-based study that tests advertising on different media for their ability to drive traffic to search engines. Of the all the media tested, television was the top driver beating out magazines by a nose.
But in the second part of the study magazines pulled off an upset. Of the people who were both driven to search AND made a purchase, magazines beat TV. While magazines may not generate the big bang that television does, it has greater influence for people driven to search who are purchase oriented.
Use it on a call. This study sets up a great story: Magazines may be secon More...
I'm in a good mood.
Just a day after I noted that Ziff Davis' PC Magazine had broken its word and once again violated industry ethics by using ads-within-edit, a reader of this blog sent me some good news.
American Business Media has changed the rules for its Neal Awards. Henceforth:
"Web sites submitted (for consideration for Best Web site) should not hyperlink editorial content to advertising or other paid material. (You can read all the rules in this PDF document.)
I'll take some credit for this chang More...
As editor-in-chief of a regional magazine-Southern Breeze-I get a lot of other regionals across my desk that I never knew existed. And while all magazines everywhere-with the exception of InStyle and most of the other ladies books-are fighting for ad dollars, our challenge seems wholly unique, even in the regional realm.
Southern Breeze delivers "the good life on the Gulf Coast" so we cover the tropical South along the Gulf of Mexico from Lake Charles, Louisiana to Apalachicola, Florida. Editorially, this is great because More...
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