The New York Times reports that Jeffrey Bewkes [right], who takes over as Time Warner CEO in January, has "quietly" hired Douglas Shapiro to head up investor relations. Shapiro was formerly an MD and research analyst for Banc of America Securities and joined Time Warner a month ago. Coincidentally or not, a February report by Shapiro on Time Warner had a buy recommendation on the stock at $25 a share because "we think there is a chance it pursues a restructuring eventually, including possibly divesting publishing or AOL, More...
Inspired by a pair of archive
in other industries, I recently took a spin through the New York Times now-free
online archive. (NOTE: It's not entirely free; see comments below.)
Armed with search terms like "magazine" (81,099 results since
1981), "Internet" and "Graydon Carter," here are a selection of resultsâsome
dated, others oddly prescient:
I'm worried that 2008 is going to be an awful year for B2B publishing.I don't have any data to back up this fear. What I do have is a sense that something is about to go wrong.
In the past few weeks I've spoken with a number of B2B editors, sales people and publishers. And each of them also seems to be worried. Certainly there is a widespread and justified concern that our print products will continue to face challenges. And certainly more of them will fold in 2008. But that is old news, and not particularly interesting. As my friend Rex said, "every year is a magazine shake-out year."
So what's different now?
It seems to me that the rise of onlin More...
Every once in a while you come across a magazine so specialized that it just takes your breath awayâhow wonderful when itâs a consumer title to boot.
Airports of the World, which sits on the old stump at the crossroad of airplane and architecture geekdom, is one such glossy, which I couldnât bring myself to buy but photographed with my cell phone at B. Daltonâs. To me, the British magazine promises all the excitement of a 14-hour layover, and very nearly delivers it, with sleepy-time articles and layouts as constipated as youâd be after three consecutive concourse meals, but clearly someone is reading it and More...
With the continued softness in medical and pharmaceutical print advertising, Advanstarâs reorganization of its Healthcare Group around an online portal called ModernMedicine.com isnât that much of a surprise.
But what does raise eyebrows is the blunt editorial critique of Advanstar Life Science Group executive president Steve Morris. And he may be right. Editors who arenât adapting to the online opportunity may soon find themselves called out by the business side, and rightfully so.
âWeâve reduced the editorial count on our traditional books because the books have less frequency and fewer pages,â says Morris. âThe m More...
Recently, I had to hire a position I've never hired beforeâproject managerâsomeone with skills to do just about anything. This includes anything from clearing music, to sourcing raincoats in Africa, from finding underground rock venues in Baltimore to overseeing and managing the creation of a custom micro-site.
The print industry has been turned on its head and, as most of us know, publishers/magazines now have to deliver way more than the good old-fashioned ad page schedule and accompanying cookie-cutter value-added programâthat just won't cut it any longer.
Over the past few years the entire game has changed and the only w More...
To most media watchers, when a magazine folds, it's always fun (if evil) to see how the parent company and its executives spin it ("We're shifting focus to the Web, y'all!" a familiar refrain). When a Martha Stewart magazine folds, it's even more fun.Yesterday, the diva of all media gave her television show's studio audience her pie-baked take on Blueprint two days after its shuttering:"The world has changed. By blogging, they get information. By texting. By BlackBerrying. By surfing the Internet. Even usi More...
Several days ago I wrote about the desire for marketers to distill their art down to a science in the crucible of online marketing metrics. In it, I suggested publishers ask questions and flesh out whether your client is really doing the work to analyze the effectiveness of their online marketing or whether they were just using online because it could Cover Their Ass ("CTA") if called upon to prove ROI.So, now what?Suggest that there are other metrics beyond ROI that they should consider using. The term I heard a few weeks ago was ROMO, or, Ret More...
An e-mail from an "industry observer" on yesterday's purchase of Publishing Group of America by Bain Capital Partners and Shamrock Capital Growth Fund: "I think this is potentially a fabulous buy for these two investor groups. PGA is a group that has successfully launched two huge winners. Controlled circ so the inserts are force fed. Originally designed as the "Parade Magazine" for the weekly and small daily newspaper industry. Good editorial products. And with their circ base, a strong buy for national advertisers-especially More...
BusinessWeek editor Stephen Adler's memo to staff yesterday regarding an extensive editorial reorganization at the magazine:
Colleagues:For the past three years, weâve been moving progressively toward integrating our print and digital operations â by increasing reportersâ contributions to Businessweek.com, combining our overseas bureaus and copy-desk teams, and seating together everyone within a given coverage area. Today we complete this vital transformation by creating a single editorial organization for BusinessWeek. The new structure will e More...
I was recently wading through the innards of Times
business section when I came across this item:
"Video sites need to draw a minimum of 50,000 views a month
before getting serious interest from advertisers, Dina Kaplan, a founder of the
video-sharing site Blip.tv, told Daisy Whitney of TVWeek."
Inspired, I took a brief, unscientific
survey of magazine Web sites and YouTube channels to try to figure out which
monthly magazines are gaining online video traction.
Here are some leaders:
Digital magazines have all of the advantages of print magazines except they are online. Right?In addition, readers have instant random access to content. Everyone wins. Right?Wrong. Advertisers can lose. If a reader takes a random access skip over their ad, that ad is not seen.Although digital magazines may look more like a print magazine than a Web site, the random access issue asks us to sell ads more like website advertising.You will do better to sell positions in a digital magazine that offer adjacency to content that a reader may take a "random access" skip to visit. It is helpfu More...
You're Invited! Sign up for our email list and you'll be the first to
learn about the latest magazine-media trends, events, job alerts and more!