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Bill Mickey

I Just Lost An Awesome Pr Contact

Bill Mickey Editorial - 10/20/2006-02:00 AM
We’re having a tough week with our pr contacts, and fellow editors and writers, I know you can empathize with this one. A pr contact I’ve come to depend on frequently for corporate sources, a rarity, I know, is leaving his job. This guy was always accommodating, often in the 11th hour, securing savvy contacts who consistently contributed usable stuff.

While unsolicited pitches sometimes do work, and those kind are certainly appreciated, he never pitched with merciless regularity and sent releases sparingly. He implicitly understood how the pr-editor relationship with Folio: works –- he didn’t sell, he cooperated, fully recognizing that a productive relationship with a trade pub can elevate his colleagues’ stature in a More...

Bill Mickey

New Mag For Meredith [Al]Readymade

Bill Mickey Consumer - 10/05/2006-02:00 AM

Meredith, a company with deep enough pockets to launch their own title, has foregone that route in favor of acquiring ReadyMade, a do-it-yourself lifestyle magazine for the nesting-friendly 25-39 set.

As a target for a company like Meredith, ReadyMade’s circ is comparatively small. Meredith’s titles are generally around the 1 million range and up – though some are closer to what ReadyMade’s will soon be. Meredith publishing group president Jack Griffin says they’ll shortly bump the circ to 200,000.

The deal – described to me by a source as an "earn-out situation with an initial payment and a rather large back end" – is interesting to me for two reasons: It plays into an idea that’s gaining traction t More...

Bill Mickey

How Much Life Left In Life?

Bill Mickey Consumer - 09/26/2006-02:00 AM
Why, if Keith Kelly is correct in his reporting that it’s losing $35 million per year, is Life magazine still around? As shareholder and bottom-line pressures mount for Time Warner’s magazine division, Anne Moore’s Time Inc., which resurrected the magazine in 2004 as a startlingly thin newspaper insert, has been slicing off huge pieces of itself for the past 9 months. With the latest announcement that 18 titles in the enthusiast group Time4 Media are up for sale, another 560 jobs will be added to the 500 that have already been cut. Yet, as Skip Zimbalist, current CEO of enthusiast publisher Active Interest Media and likely bidder on some of the Time4 titles, noted, “If you look at most of the magazines they are number one or nu More...
Bill Mickey

On The Value Of Web Portals

Bill Mickey emedia and Technology - 09/19/2006-02:00 AM
In the October issue of Folio:, we’ll be running a story on magazine publishers developing destination sites that corral multiple titles under a new online brand. For the story, we take a peek at two sites, however there are plenty of examples out there, both b-to-b and consumer.

We’ve touched on this subject before. It’s easy to fault publishers for finally jumping on a bandwagon that made the rounds many years ago when ‘portal’ became yet another hyped concept. Yet it’s a strategy that’s both a leap of faith and one that I think makes a lot of sense—especially for publishers who’ve mined a niche for every possible opportunity.

It’s a strategic leap because you’re essentially taking two or more br More...




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