Hereâ€™s one way to drum up interest in an otherwise benign press release.
Discover Magazine's Web site hit 1.7 million uniques in March and its blog, Bad Astronomy,
broke the 2 million page view barrier. The unique visitor metric is
three times the site's traffic a year earlier. To celebrate, CEO Henry
Donahue and blogger Phil Plait will be getting tattoos.
Now we've all heard about brand ambassadors, especially among
editors, but having the CEO drop himself into the community interplay
by commemorating More...
To the consternation of about 283 CEOs, Moody's Investor Service
published its "Bottom Rung" list on Tuesdayâ€”a compilation of companies
the firm thinks are at the greatest risk of defaulting on their debts. FOLIO: took a look at the bottom 30
earlier, but the full list reveals a cringe-worthy portion of
publishers and media companies.
Some surprising; some, not so much:
Advanstar Communications Inc.American Media Operations Inc.Canon Communications More...
Mediapost has a good interview with Chuck Cordray,
GM of Hearst Magazines Digital Media. In it, he reveals paid search is a
very small part of the group's traffic-driving strategy, at least for
the women's sites-a very competitive market, by the way. "For the core
women's sites, we buy less than 1 percent of our traffic. It's really search
and syndication that drives 77 percent of our traffic," he said.
Knowing where your traffic is coming from and the tactics your
visitors are using to get to your site is an important distinction. In
Hearst's case, it has been a key driver behind optimizing the sites for
search as much as pos More...
Source Interlink sent a letter to its retailer partners today explaining how the distributor is reacting to the current chaos in the magazine newsstand channel.(If you haven't been following this saga, read these stories here, here, here and here.)It's pretty strong stuff. Claims of an "unprovoked assault" and competitive lockouts. I More...
On January 14, Charlie Anderson, CEO of Anderson News, announced his company's plan to increase the per-copy price of distributing magazines by 7 cents. A week later, Source Interlink announced it would raise its prices by 7 cents, too. Both wholesalers have instituted a February 1 deadline for publishers to sign on the dotted line. Since then, news outlets, including FOLIO: and Audience Development, have More...
"If they just get the magazine, they're not as useful."â€”Kelsey Voss, director, circulation and customer development, Ziff Davis Enterprise"As we present our audience with a variety of products, the problem that we face is that not all of our customers want to receive every product we offer, and they don't necessarily have to subscribe to our print publication to be a member of our audience."â€”Heidi Spangler, director of circulation and audience development, Questex Media"Circulation-based metrics are irrelevant to proving magazine effectiveness. There is More...
CHICAGOâ€”Maybe it's our compulsion to solve the chicken-or-the-egg riddle, or perhaps just stab a stake in the ground, but at the 2008 CM Show here this week, there was quite a bit of effort to establish just what exactly is "king."Don Pazour, CEO of b-to-b publisher Access Intelligence, proclaimed in his opening keynote "audience is king," essentially relegating content and commerce as servants to the ultimate goal-attracting a high-quality audience. Growing audience, said Pazour, means you're growing the company, and "if More...
Last week, the BPA, ABC and a number of advertising and magazine associations launched a campaign targeting client-side marketers who buy non-audited b-to-b publications. Called Buy Safe Media, the program uses direct marketing to drive buyers to a cartoonish Web site which features a video and information on the potential pitfalls of un-audited mediaâ€”a calculated attempt to shut non-audited titles out of the buying process, or, at least, indirectly convince them to become audited. The campaign invoked the wrath of Bob Sacks, a prolific column More...
The way things are going, Susan Lyne will need to formally address her near-term plans for employment sooner than she might have plannedâ€”perhaps even before she's polished off next week's lavender almond torte with Time Inc. CEO Ann Moore.The departing CEO of Martha Stewart Living Omnimedia has been at the crest of a swelling wave of speculation (one which FOLIO: started back in November)â€”and it just may break on top of a lunch she has More...
DeveloperShed, Ziff Davis Enterpriseâ€™s 12-site tech network of developer communities, has joined Federated Media, a blog aggregator and service provider that brings independent publishers into its network by offering to take on their ad sales.
The five-year-old DeveloperShed will become part of FMâ€™s Technology federationâ€”one of about 10 other verticals that include sports, automotive, media and entertainment, and video gaming. DeveloperShed merged with ZDE in August 2007 as the tech publisher completed its spin-out from Ziff Davis.
Twelve sites strong, one More...
Much like Bobby McFerrin's chirpy ode to blissful ignorance, ABM recently attempted to put a happy spin on its analysis of its own BIN report.
Essentially, both print ad revenue and pages ended 2007 downâ€”not by a lot, 2 percent for revenue and 3.35 percent for pages, but down. And this after a flat 2006 in revenue and a slight decline in pages.
Now these kinds of things can be looked at from any number of angles. And no one, especially an association representing an entire industry, wants to be the bearer of bad news, much less voluntarily even touch a doomy outlook. For More...
When you're a $5 billion publisher like Time Inc., you can afford to hire someone like David Refkin as director of sustainable development. Indeed, the company has been studying the impact of its entire production process. At the MPA's 2008 Retail Conference in Tampa, Florida today, Refkin discussed Time Inc.'s efforts in environmental sustainability, offering up figures that give some insight into the company's impact:
You're Invited! Sign up for our email list and you'll be the first to
learn about the latest magazine-media trends, events, job alerts and more!