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Dylan Stableford

VIDEO: There's No Way on Earth You'd Launch a Magazine Called 'The Atlantic Monthly' in 2009

Dylan Stableford Sales and Marketing - 04/09/2009-10:11 AM

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Dylan Stableford

Does Forbes.com Really Publish 5,000 Articles a Day?

Dylan Stableford Editorial - 04/08/2009-11:17 AM

Last week, I wrote a brief story (“Forbes Rolls Out Mobile Reader Application for BlackBerry”) about the latest magazine to focus resources on tapping the growing number of smartphone users.

What caught my eye, however, was this line (bolded for emphasis) in the footer of the press release:

About Forbes.com

Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succ More...

Dylan Stableford

Magazine Beef: Publisher Issues Press Release Warning Rival Will Fold

Dylan Stableford - 04/08/2009-09:40 AM

Two weeks ago, Harris Publications pulled the plug on King magazine, one of two hip-hop titles the company publishes—the other one being XXL.

Now, Harris is going on the offensive. In an undated press release sent to media buyers and posted on the Animal New York Web site, XXL claims Giant, a rival title published by Radio One, “will fold in the near future like King and Blender.”

The last two issues had less than twenty total ad pages and as a savvy media professional you can calculate thei More...

Dylan Stableford

VIDEO: Stephen Colbert Eviscerates the Newspaper Industry

Dylan Stableford Association and Non-Profit - 04/02/2009-10:48 AM

The Colbert ReportMon - Thurs 11:30pm / 10:30c
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Dylan Stableford

Live on Twitter: The 2009 FOLIO: 40

Dylan Stableford emedia and Technology - 04/01/2009-07:54 AM

Today, we’re going to announce the 2009 FOLIO: 40—our prestigious annual list of industry innovators and influencers—online. (The April issue, which is mostly devoted to the list, will hit mailboxes in a few days.)

Rather than just toss the profiles up on the Web and point users to a landing page or RSS feed, we’re going to try something different this year. Beginning at 9:00AM EST, we’ll be announcing the list, all 40, one by one, on the FOLIO: Twitter feed (@foliomag). If you have a Twitter account, More...

Dylan Stableford

Page Views for Print Magazines?

Dylan Stableford Audience Development - 03/26/2009-09:18 AM

DeSilva + Phillips, the New York-based media banking firm, published a report yesterday on the state of celebrity media. If you’re in the business of celebrity media—particularly the print side—it’s a must read. Spoiler alert: The outlook is, uh, not so good.

You can read FOLIO:’s full synopsis of D+P’s report here.

But here's one interesting point I didn’t include in the write-up. On page 12, Ken More...

Dylan Stableford

Postmaster General Asks Congress to Allow USPS Five-Day Delivery Schedule

Dylan Stableford Audience Development - 03/25/2009-12:02 PM

John Potter, the head of the U.S. Postal Service, went before Congress today to deliver a 6,577-word statement on the state of the USPS, and, of course, to ask for help.

For those of you who don't have the time to read 6,577 words in one sitting (Potter clearly hasn't heard of Twitter), here are some highlights:

  • The Postal Service “is experiencing a very serious financial crisis because of the downturn in the economy.”
  • “Mail volume is running 12 percent below 2008 levels.”
  • “The gap between revenue and costs has become a chasm, widening each day.”
  • “We are facing losses of historic More...
Dylan Stableford

Will Newspapers Go Non-Profit to Save Themselves?

Dylan Stableford Audience Development - 03/25/2009-09:05 AM

The Non-Profit Times?

That’s what one senator, at least, would like to see happen.

Yesterday, U.S. Senator Benjamin L. Cardin (D-Maryland) introduced legislation that would allow newspapers to become non-profit organizations in an effort to help the faltering industry survive.

The bill, called the Newspaper Revitalization Act, would allow newspapers to operate as non-profits under 501(c)(3) status for educational purposes:

Under this arrangement, newspapers would not be allowed to make political endorsements, but wou More...

Dylan Stableford

Editor Blames Plagiarism on 'Limited Staff'

Dylan Stableford Editorial - 03/23/2009-13:37 PM

According to a report today in Ocala, Florida Star Banner, there are at least 20 examples of plagiarism in stories and columns written by Ocala magazine editor Heather Lee, spanning a period of four years.

In an e-mail to the paper, Lee said the plagiarism was unintentional, and hinted that it was a result of the magazine being understaffed.

Oh, boo friggin’ hoo.

Here’s her e-mail, in part, as printed in the paper:

Producing 17 issues a year is a huge responsibility, especially with a limited staff and little to no f More...

Dylan Stableford

More Than Half of Adweek’s Hot List Had Declining Ad Pages in ‘08

Dylan Stableford Consumer - 03/23/2009-10:47 AM

The 2009 Adweek “Hot List”—recognizing 10 “consumer magazines with a recent track record of standout advertising revenue and page performance”— is out.

The “Hot List,” along with Ad Age’s A-List and the National Magazine Awards (and FOLIO:’s Eddies) represent the highest honors a consumer magazine can get in any given year.

The Economist, a bit of an anomaly in the bludgeoned newsweekly category, tops this year’s List, with gains in ad pages (4.4 percent) and circulation ( More...

Dylan Stableford

'We Need You to Do Something That’s Never Been Done Before'

Dylan Stableford B2B - 03/19/2009-10:23 AM

The three-day FOLIO: Summit wrapped up in Chicago yesterday. Here are some leftover quotes in our notebooks from keynotes, sessions and chatter in the exhibit hall.

“This is, without a doubt, the worst.”
—Tony Silber, GM, FOLIO:, on how this recession compares to others

"We try to lead with technology, not bleed with technology."
—Scott McCafferty, co-founder, WTWH Media

“People actually read Discover; people who get Sci Am put it on their coffee tables to impress their neighbors.”
—Henry Donahue, president, More...

Dylan Stableford

Follow the FOLIO: Summit on Twitter

Dylan Stableford Editorial - 03/17/2009-13:41 PM

It's not exactly at the Twitterati buzz-level of South by Southwest, but FOLIO: editors and attendees are updating their Twitter feeds live from the FOLIO: Growth Summit in Chicago this week.




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