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Dylan Stableford

Maer Roshan’s Anna Wintour Fetish

Dylan Stableford Consumer - 02/11/2008-13:01 PM

Radar editor Maer Roshan has a thing for Anna Wintour. The Vogue editrix—and FOLIO: 40 veteran—appears in a photo illustration on Radar’s current March issue cover.

It’s not the first time she has appeared on magazine cover (weird to say, but I asked a number of magazine veterans who couldn’t recall Wintour on another national magazine cover ever—if you can recall one, let us know in the comments section). In September 1999, she was profiled in a New York magazine cover story.

New York’s editor at t More...

Dylan Stableford

The Wal-Mart List

Dylan Stableford Consumer - 02/06/2008-16:00 PM

Magazines love lists, don’t they?

Well, we've got the motherlode: the mysterious list of magazines Wal-Mart decided to remove from its shelves.

Wal-Mart has thus far refused to release anything official; however, the list surfaced last week on the New York Post’s Web site—buried in a link at the bottom of one of Keith Kelly’s columns—but was quickly taken down.

We’ve reprinted it, in full, here.

NOTE: More...

Dylan Stableford

Vice Asks Readers to Pay for Subscription to Free Magazine

Dylan Stableford Audience Development - 02/05/2008-14:23 PM

Vice, the brutally irreverent New York-based magazine (which now boasts a slew of international editions, a critically-acclaimed online television site and a record label), has long employed free distribution at downtown boutiques to deliver its influential brand of hipster content to readers. And whatever your feelings are on Vice's ac More...

Dylan Stableford

The Ethics of Covering Heath Ledger

Dylan Stableford Design and Production - 01/25/2008-17:26 PM

Evaluating the winners (the New York Times, Gawker—yes, Gawker) and losers (Bonnie Fuller).

Heath Ledger’s death this week rocked New York, Hollywood (most of which seemed to be at Sundance) and the rest of the country, as well as Australia, where the actor was born. It rocked the celebrity magazine world too, working editors and production staffs into a deadline frenzy to beat the rush at the newsstand. People magazine was able to close with a Ledger cover while most of its newsstand competitors, which close Monday, did not; Entertainment Weekly, which closes on Tuesdays, managed to produce a Heath Ledger cover, too.

A More...

Dylan Stableford

At Least Magazines Don’t Have to Deal with Machine Theft

Dylan Stableford Audience Development - 01/22/2008-15:34 PM

Whatever your thoughts are on the state of the magazine industry—“It’s strong!” “It’s resurging!” “It’s receding!”—at least publishers, in general, don’t have to deal with this:

Thefts of newspaper machines in a pair of Colorado counties—Greeley and Weld—have reached high levels, with the 47th Tribune newspaper dispenser stolen this week.

More...

Dylan Stableford

Did Golfweek's 'Noose' Editor Deserve To Be Fired?

Dylan Stableford Editorial - 01/18/2008-18:05 PM

Golfweek fired its editor earlier today, less than a week after publishing a noose on its cover. The noose was an attempt to illustrate a story on the racially-insensitive remarks made by a Golf Channel announcer about Tiger Woods. The anchor, Kelly Tilghman, suggested on-air that Woods’ rivals "lynch him in a back alley." She was later suspended.

"We apologize for creating this graphic cover that received extreme negative reaction from consumers, subscribers and advertisers across the country," William P. Kupper Jr., president of Turnstile Publishing More...

Dylan Stableford

Introducing Fast Company's Latest Hire: Philip Scoble Hoffman

Dylan Stableford emedia and Technology - 01/17/2008-12:09 PM

Left, Academy Award-winning actor Philip Seymour Hoffman; right, influential tech blogger and new FastCompany.TV contributor Robert Scoble.

UPDATE: He apparently gets the Philip Seymour Hoffman thing all More...

Dylan Stableford

Does Anyone Care About ASME Guidelines?

Dylan Stableford Editorial - 01/16/2008-17:17 PM

As FOLIO: first reported yesterday, Blender’s sponsored “Rock N’ Roll User’s Guide”—with a sponsor’s logo straddling an editorial section, making it look an awful lot like an advertorial—has drawn the ire of the American Society of Magazine Editors, who call it a “clear violation” of ASME guidelines. Blender declined to elaborate on the deal, only to say it is committed to following ASME guidelines at both Blender and Maxim, both titles owned by the Alpha Media Group.

Leaving the relative merits of More...

Dylan Stableford

Which Advertisers Have You Blacklisted Today?

Dylan Stableford Sales and Marketing - 01/16/2008-14:54 PM

Ms. Magazine’s refusal to run what appeared—at first glance—to be a benign advertisement touting female Israeli leaders, as FOLIO: first reported last week, has caused a bit of a stir in the American Jewish community, who are claiming the magazine is being anti-Israel. The magazine claims it is merely being anti-political:

"Ms. magazine’s policy ... is to only accept mission-driven advertisements from primarily non-profit, non-partisan organizations that promote women’s equality, social justice, More...

Dylan Stableford

Glam.com Founder: We'll Talk to Anyone, But We're Not Looking to Sell—Yet

Dylan Stableford M and A and Finance - 01/10/2008-12:27 PM

Great FOLIO: cover story this month on Glam.com and its pink-leaning founder, Samir Arora. The company is still somehow under the radar, despite its absurd traffic growth (25 million unique visitors a month across its network of 400 sites) and rank (ComScore places it among the top 25 Internet media companies).

One point that didn’t make it into the article but came out during a video shoot we did with Samir for FOLIOmag.com this week: he’s not looking to flip the company. At least, not yet. From rough notes I took during the i More...

Dylan Stableford

OK! Publisher Touts Jamie Lynn Pregnancy Coup to Advertisers—Again

Dylan Stableford Sales and Marketing - 01/08/2008-11:11 AM

When OK! publisher sent a note to advertisers reminding them that the story that had America in a tizzy—Britney Spears' 16-year-old sister Jamie Lynn's pregnancy—was theirs, I criticized him for a misguided, blatant attempt to cash in on a teenager's apparent troubles ("OK! Magazine Breaks 'Intimate,' 'Exclusive,' 'Major' Pregnancy Story"), and a desperate ploy to stave off th More...

Dylan Stableford

Did Parade Handle Bhutto Coup Correctly?

Dylan Stableford Editorial - 01/07/2008-18:28 PM

When you’re a magazine like Parade, you don’t tend to scoop anybody. Unless the interview you did with former Pakistani Prime Minister Benazir Bhutto in November, slated for a January cover, becomes chillingly prescient when she is assassinated in a suicide attack more than a week before the article is scheduled to be published.

As FOLIO: reported, the magazine’s decision to immediately post the interview on Parade.com paid off in record-breaking traffic for the site. The writer, Gail Sheehy, appeared on the O'Reilly Factor, Larry King Live, CNN's The Situation Room, the C More...




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