Publishers of all sorts have now entered the social media space – a place once mostly populated by college kids, indie rock bands and dance club promoters. It seems largely unnecessary to explain in this forum why publishers have chosen to do so. Staying relevant is the only way to stay alive, and it appears publishers think social media may be the fountain of youth.
However, I’ve noticed certain perils publishers sometimes snafu on when entering social media territory. Perhaps the most disconcerting trend is the downgrading of voice and ramping up of a global popularity contest (“Like us! Tweet us! Share us with your grandmother!”) occurring among publishers. For all the “likes”, fan base building, retweeting and fri More...
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Social Media: Where Have All the Grown-Ups Gone?
Stefanie Botelho emedia and Technology - 04/12/2011-12:32 PMPublishers of all sorts have now entered the social media space – a place once mostly populated by college kids, indie rock bands and dance club promoters. It seems largely unnecessary to explain in this forum why publishers have chosen to do so. Staying relevant is the only way to stay alive, and it appears publishers think social media may be the fountain of youth.
However, I’ve noticed certain perils publishers sometimes snafu on when entering social media territory. Perhaps the most disconcerting trend is the downgrading of voice and ramping up of a global popularity contest (“Like us! Tweet us! Share us with your grandmother!”) occurring among publishers. For all the “likes”, fan base building, retweeting and fri More...