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Dylan Stableford

UPDATE: Felix Dennis Says The Week is for Sale

Dylan Stableford M and A and Finance - 05/06/2009-10:27 AM

At the World Magazine Congress in London this week, Felix Dennis, the founding publisher of Maxim who sold the lad title along with Blender and Stuff—but not The Week—to Alpha Media for a reported $240 million two years ago, said in an interview that now “everything I own is for sale,” including his beloved news magazine.

But Felix Dennis says a lot of things.

Last year, he allegedly told a reporter that he once pushed a man off a cliff, which promptly created a new title to look for on the masthead. Felix Dennis: Publisher-murderer. (He eventually retracted it, saying he was drunk at the time he said it.)

But, like Maxim in its heyday, Felix Dennis thrives on being brash, outspoken, gleefully unglued. This is, after all, a multimillionaire who went on a spoken-word poetry tour and overcame an addiction to crack cocaine.

I interviewed Dennis for an hourlong podcast last year. (The podcast never aired—partly because the digital recorder I was using made Dennis sound like Felix the Cat, and partly because he spent most of it touting his book, How to Get Rich—an unlikely entrant into the frothy, cluttered self-help/motivational category... It is, however, now archived here.)

I found him to be brash, outspoken and gleefully unglued—in other words, a great interview.

Here’s what Dennis said in London yesterday:

"Conservatively, after doing my homework I estimate that worldwide Maxim has to date generated over $3 billion in profits for its publishers, distributors, licensees, licensors and its owners, and the actual figure may be much higher. Now, that's a chunk of change for a rag born in a smoke-filled London pub … Feel free to report back to your colleagues that Felix Dennis has lost the plot. And that as a poet he lives in a lyrical dream of the distant past and that his little company now poses little possible threat to rivals in this room, that he will not be poaching any of your best staff, who will not be scouring the world to spend his ill-gotten gains setting up titles or launching new Web sites against you.”

He added: “The murderous recession of 2008/2009 and perhaps 2010, will come to be viewed for what it really was: one of the greatest financial opportunities in the history of our industry.”

After his speech, he told Samir Husni that “everything I’ve got is always for sale, except my lover and my mother and my dog. Of course I would sell the Week. The trouble is they always offer you the same $100 million for it. If somebody comes along and offers me $200 million then I’m going to be thinking very hard.”

But just because Dennis says it, doesn’t make it so.

UPDATE: In an e-mail to FOLIO:, Dennis wrote: "The trouble with second hand reporting, my friend, is that you get your facts arsey-versey!  That was £200 million (pounds sterling) not U.S. Dollars." Which would make his "think hard about it" price tag roughly $300 million.

Dylan Stableford

Tweeting the 2009 Ellies

Dylan Stableford Editorial - 04/30/2009-14:14 PM

Quick programming note. FOLIO: will be covering tonight's National Magazine Awards live from Jazz @ Lincoln Center in New York. We'll be posting updates to our Twitter feed throughout the night, so follow along here.

Alternatively, you can follow all of the Twittering from FOLIO: and other members of the so-called Twitterati here.

(If you are attending and plan to Twitter, please use the #ellies "hash tag" so others can follow you.)

We'll post the highlights on this page later tonight, as well as a full, traditional write-up on

If you need on primer on all of this madness, check out this post ("Handicapping the 2009 Ellies") as well as a pair of interviews with two of the finalists.

Wish us luck!

UPDATE: Below, selections from our live Twitter feed, lightly edited for clarity. Times are approximate.

5:54PM: Ellies 2009: Cocktail hour. Editors are here early for the open bar. And so it begins.
6:30PM: Cocktail hour in full swing. Relegated to one room this year, but not as subdued as some had predicted.
7:57PM: Cocktails. Over. Show begins. Jimmy Fallon is the surprise host.
7:59PM: Backpacker and New York win online awards. Backpacker's Dorn: 'This gives us air cover' for two years.
8:06PM: Automobile wins for feature series. Editor: 'We started this magazine with Rupert Murdoch's money!' Applause.
8:09PM: AARP wins for interactive feature. But did its readership even see it?
8:12PM: Foreign Policy wins general excellence Ellie no. 2 of the night. We had Paste as Vegas favorite.
8:15PM: Heavyweights Wintour, Brown, Wenner, Carter. Onstage together.
8:16PM: Annie Leibovitz presented with award for general excellence. First individual to get one, apparently, ever.
8:17PM: Wintour wearing bizarre gold, metallic skirt with brown suede boots. "Horrible outfit" murmured.
8:18PM: Wintour tears up during Leibovitz tribute.
8:20PM: Leibovitz thanks Si Newhouse, who "is in the audience tonight.
8:25PM: Bicycling wins an Ellie. Editor: "Bicycling? Seriously?!?!?!"
8:30PM: New Yorker editor David Remnick thanks "the genius who got rid of the black tie requirement."
8:31PM: General excellence award #3: Texas Monthly, beating Atlantic, New York.
8:32PM: Evan Smith: "You know the governor of Texas thinks this an international magazine award."
8:33PM: Smith also thanks Texas' "chainsaw wielding" wackos, Willie Nelson for making his job easier.
8:37PM: Steve Earle, the bearded musician, makes a surprise appearance. No singing, just presenting.
8:45PM: Backpacker wins another award for online. Probably should check out this thing.
8:50PM: Wired wins general excellence, beating GQ, Economist, Runner’s World.
8:51PM: Wired’s Chris Anderson thanks Si Newhouse for approving a cover he told Newhouse would "tank." Replied Si: "Oh, it doesn't matter."
8:53PM: Wired wins another, for design. Anderson apologizes for his sudden ubiquity onstage.
9:04PM: First real shocker: Field & Stream beats out Vogue, New Yorker for general excellence.
9:06PM: Rolling Stone wins for profile of David Foster Wallace, who won an Ellie for RS years before his suicide.
9:12PM: Last award of the night, another shocker: Reader's Digest wins for general excellence.
9:37PM: Champagne toast with Ellies award winners. Some are calling the night a "depressed celebration" ... but not as solemn as FOLIO: expected.
9:39PM: Could be the champagne talking.

Dylan Stableford

Handicapping the 2009 Ellies

Dylan Stableford Editorial - 04/30/2009-10:58 AM

UPDATE: Winners Announced 

The 2009 National Magazine Awards will be doled out tonight at a ceremony in New York. This year, the normally lavish, black tie affair has been downgraded to "cocktail attire" ("We're responding to the economy," Sid Holt, the American Society of Magazine Editors CEO said yesterday during ASME's annual lunch) and, given the endless waves of layoffs and magazine closings, the vibe is expected to be subdued ("Don't be surprised if it's solemn" said one editor).

But perhaps the solemn backdrop will make the awards themselves—which usually take a back seat to the schmooze-a-thon that precedes them—mean a bit more this year.

Here's a quick preview of five of the night's most intriguing races:

GENERAL EXCELLENCE: 100,000 to 250,000 circulation

Foreign Policy
Los Angeles Magazine
Mother Jones
Time Out New York

FAVORITE: Mother Jones
LONG-SHOT: Foreign Policy
THE SKINNY: Mother Jones, the lefty on the Left Coast, and its non-profit model are quietly weathering the economic storm, making it a sentimental favorite. But Paste, the Decatur, Georgia-based magazine that in recent years has experimented with different editorial and business approaches, sorta like the bands it covers, deserves to win its first Ellie.

GENERAL EXCELLENCE: Over 2,000,000 circulation

Martha Stewart Living
National Geographic
Reader's Digest
Real Simple

FAVORITE: National Geographic
LONG-SHOT: Reader's Digest
THE SKINNY: National Geographic shocked the awards ceremony last year, capturing three, including this one. Reader's Digest hasn't been nominated in 20 years. My money's on Time, if only to validate its extensive coverage of Barack Obama, which some have criticized as breathless. Wrongly.


Best Life
Golf Digest
O, The Oprah Magazine

LONG-SHOT: O, The Oprah Magazine
FOLIO: PICK: Best Life
THE SKINNY: Newsweek's Jon Meacham just won a Pulitzer for his book on Andrew Jackson, so his trophy case is plenty full. Chris Anderson's Wired should win, but I'm pulling for Best Life, which Rodale folded last month.


Bon Appétit
New York

THE SKINNY: GQ's Fred Woodward is a legend, Wired's Scott Dadich and New York's Chris Dixon are hella-deserving (New York should and probably will win the design Ellie). But I'm rooting hard for Good creative director Casey Caplowe, a member of the 2009 FOLIO: and all-around good (sorry) guy. It takes big cajones to cut your trim size down for one issue, as Good did for its "recession special."

GENERAL EXCELLENCE ONLINE: 1,000,000 and above average monthly unique visitors

THE SKINNY: Probably the most important award of the night, given the fault lines that dash across of the industry's future. New York magazine, a pioneer for both regional and general interest magazines on the Web, should win.

Dylan Stableford

Bloggers, Tweeters React to Portfolio’s Closure

Dylan Stableford Consumer - 04/27/2009-16:02 PM

Condé Nast announced this morning that it will shutter Portfolio, the troubled business magazine that it spent more than $100 million to launch. News of the closing first appeared on Wall Street Journal blogger Peter Kaftka’s Twitter feed, and was quickly confirmed by Jeff Bercovici, Portfolio’s own blogger.

Below, a sample of reactions from the blogosphere, Twitter and the Web:


For nearly two years I've been covering the media industry's bad news on this blog, including some that's hit very close to home. Now it hits closer still.

Hamilton Nolan, via Gawker:

Condé Nast, Manhattan's most lavish magazine publisher, was once able to subsidize expensive and monumental magazine launches with newspaper profits. But now the last of its kind, Portfolio, is dead.

BusinessWeek’s Jon Fine:

The shuttering of Portfolio, among other cutbacks at Condé Nast, means that not even a magazine company well-known for keeping struggling titles alive (generally for reasons that are more personally-driven than market-driven) can elude current media realities.

Group president David Carey, via AP:

Our timing proved to be terrible in terms of building a big ad franchise from scratch. We saw where we are and where we want to be in 18 months. The gap between those two points was becoming bigger.

Tina Brown, via the Daily Beast:

This is terrible news. It’s not just that the cratering ad market has claimed another victim. Condé Nast chairman Si Newhouse had been admirably supportive of Portfolio for the last two years. The fact that he elected to close it, as suddenly as he folded Domino, Men’s Vogue, and the men’s fashion trade mag DNR suggests a worrying element of panic engulfing the steadfast publisher I worked for so comfortably for 17 years at Tatler, Vanity Fair, and The New Yorker.

BW editor John Byrne’s “tweet”:

Did Condé Nast overspend on Portfolio? The cost of launching its website alone exceeded most mag launches.

David Wilson, via FOLIO:'s Facebook page:

This may have been most expensive magazine ever launched. They basically spent a year and over $100 million launching it as I recall. It was in the same space as my last magazine edtitorial gig (a mixture of business, finance and lifestyle) ... only on a much, much grander scale. I hate to say it, but it was predictable. They spent way too much money vs. potential revenues. The business and financial audience are not in-depth readers. They have ADD personalities, and are addicted to their Blackberry's and iPhones.

Portfolio publisher William Li, via the Observer:

Portfolio changed business journalism. The whole idea of writing breathlessly glowing profiles of CEO, we didn’t play that game ... I’m proud of the fact that in our first year we won a National Magazine award. Business Week and Fortune? Please, that never happened. We were just nominated for two Webbys!

James Ledbetter, via Slate's Big Money blog:

Last fall, I was on panel with a Portfolio writer who made a cutting remark about the vulnerability, in the age of Wall Street's evaporation, of new business publications such as the one you're reading. I challenged him to a bet: I'd wager $100 that [the Big Money] would outlast the print version of Portfolio. He declined to take the bet, which tells you just about everything you need to know about the sad, incredibly expensive history of that magazine: Even the people who continued to work there didn't, in recent months, think it could last.

Daniel Gross, via Newsweek:

Portfolio seemed to operate on the presumption that the application of capital and the hiring of boldface names could instantly establish a thriving media brand in a crowded and fractured marketplace.

Via comments on’s story:

It came up fast and it ended fast. Business information is really covered well on the Internet, so it’s a bit understandable that a print information source would not be valuable unless it was unique. If the big, established titles are struggling, it should have been a warning sign to Condé. Just do what it takes to keep Vanity Fair going ...

It seemed a lot like Vanity Fair, which I already read, but with a biz bent. If VF cranked up the coverage in that direction by even a feature every other month, I'd feel like I have my serving of Portfolio too.

A $100 million to launch it? Condé Nast had more money than sense.

Let's get some perspective here. Portfolio launched at a time when "sub-prime," "bailout" and "recession" didn't appear in the first 100 words of every business article. It presented a different voice in business coverage along the lines of Vanity Fair, albeit without the cloying bits of high-society hipness and Graydon Carter's unbridled hatred of George W. It's a sad irony that Portfolio left us with one of the most-entertaining and precise sagas of the Wall Street crash with Michael Lewis' "The End."

I am a one-man army at our little magazine, pulling in small but healthy ad numbers but still tickin' because, I believe, that we have the freedom of shifting gears faster than monolithic organizations. Condé Nast is just too big. Love Vanity Fair, but wonder who reads it all?

I have to admit I will miss Portfolio. As a subscriber since issue #1, I felt it elevated the otherwise dry genre of business reporting to something that bordered on what one might call "sexy."

I could never quite get comfortable with the positioning of Portfolio. It was stuck between trying to be a business magazine and a fashion/lifestyle magazine and never made it to either.

Dylan Stableford

'Editing Now is Like Being a Great Deejay'

Dylan Stableford Editorial - 04/22/2009-11:23 AM

The most interesting part of the Atlantic’s “Future of Media” conversation last night—held at Atlantic president Justin Smith’s loft in lower Manhattan—wasn’t about the death of the New York Times or newspapers (although it was talked about plenty) or magazines or traditional journalism, or about the rise of social media and Twitter (although plenty of guests were doing just that).

It was about the role of the editor in the new media fray.

“This is not publishing; this is broadcast,” Andrew Sullivan, one of the Atlantic’s star bloggers, said. “Editing is like being a great deejay. Taking all of these sounds and images and remixing and putting your own spin on it and making it yours.”

This isn’t to say that scoops aren’t important anymore.

“Getting the scoop is still vibrant,” Sullivan said.

But Michael Hirschorn, who wrote a controversial piece about the impending demise of the New York Time for the Atlantic ("End Times"), added: “Getting it might be a bigger benefit to your personal brand than the New York Times.”

However, Sullivan's personal brand is centered on his blog. He said he doesn't use Twitter. "I already Twitter—I blog. Some of (my posts) are less than 140 characters."


Dylan Stableford

Despicable: The National Enquirer

Dylan Stableford Editorial - 04/20/2009-14:43 PM

Like most Americans, I’m a consumer of pop culture. Of Hollywood. Angelina. Brad. Britney. John and Jen. Madonna. The Sham-Wow guy. The subsequent bust of the Sham-Wow guy.

I’m not above any of it. And unlike perhaps some media critics, I don’t fault celebrity magazine publishers for capitalizing on the public’s fascination with celebrity. Go for it. I like my orange juice with pulp.

And I don’t claim to be holier than thou. Far from it.

But when I was at the supermarket checkout over the weekend, I was disgusted—not by the breathless coverage of Octomom or Lindsay Lohan or Zac Efron, but by a National Enquirer cover featuring Patrick Swayze.

(Click here to see the cover; I’m not going to re-post it.)

Publishing paparazzi photos of an actor who is apparently battling cancer, leaving his doctor’s office. Despicable. American Media Inc., which publishes the magazine, should be ashamed of themselves.

Even the Weekly World News (R.I.P.), a title once owned by AMI, wouldn’t sink this low.

This, by the way, is the same publication that proclaimed Swayze had five weeks to live. That was in March. 2008.

Disgraceful. There’s no argument here.

According to the Publishers Information Bureau , ad pages for the National Enquirer were down 8.5 percent during the first quarter of 2009, after falling 10 percent in 2008. Total paid circulation, meanwhile, slid 11.2 percent during the second half of 2008.

I’m sorry, that’s not a big enough decline. Nor fast enough. We can all do better.

There’s class. There’s shame.

And then there’s the National Enquirer.

Dylan Stableford

The Consumerist Gets a Tip Jar

Dylan Stableford emedia and Technology - 04/20/2009-10:22 AM

With all the talk surrounding paid content online and so-called micropayments—and publishers like Time Inc., Hearst and Rodale said to be developing models with a renewed hope that they can finally charge something for their Web content—little has been mentioned of another Web 1.0 concept making a surprise return: the online “tip jar.”

Last week, the Consumerist, the blog now owned by Consumer Reports, put one up.

When Consumer Reports bought the Consumerist back in late December, it was immediately stripped of ads. (As has been its policy, Consumer Reports does not accept ads, relying, instead, on print and online subscriptions.)

Since Consumer Reports is one of the few magazine publishers to successfully charge for content online, one might assume that the Consumerist’s future might eventually be behind a pay wall. Not so, says Marc Perton, executive editor at

“There are no plans to charge for The Consumerist,” Perton wrote in an e-mail. “Consumers Union has a range of content on the Web, some of it pay, some of it free. All of our blogs are free. And our videos. And all of our advocacy-related content. Consumerist fits well in that universe, and we believe it serves its readers well as a free site.”

Perton continued:  “We've always believed that consumers will pay for unique and valuable content—and we have over 3 million paying subscribers who agree with us. Other publishers have to determine what business model is best for them, but we certainly think charging for content can be a viable business model for other publishers.”

Dylan Stableford

Time Inc. Warns Mine Subscribers 'Computer Error' May Have Screwed Up 'Personalized' Content

Dylan Stableford emedia and Technology - 04/16/2009-16:21 PM

Ah, technology.

The first copies of “mine,” Time Inc.’s experiment in free, customized content in magazine form, hit mailboxes this week. So far, the reviews are mixed (as one commenter wrote: “good concept, poor execution”). See AD managing editor Bill Mickey’s take here.

Meanwhile, some of the magazine’s launch subscribers also received an e-mail from Time Inc. Media Group president Wayne Powers, who says that a “computer error” may have affected the content in the first issue. “It's possible that this issue did not contain the combination of magazine content you selected,” Powers wrote.

Rex Hammock—Hammock Publishing CEO and noted blogger who holds the distinction of having a one-character Twitter handle—forwarded me the note:

Dear Rex,

Thank you for subscribing to mine magazine. We want to let you know that a computer error may have affected the first issue you received this week. It's possible that this issue did not contain the combination of magazine content you selected. Please know that the problem has been resolved, and that each of your subsequent issues will reflect the exact content you originally requested.

In appreciation of your support, we have extended your five-issue subscription to include a sixth free issue of mine. You can also access real-time mine content through your smartphone device at

We apologize for the inconvenience and, again, thank you for being among the very first to experience mine.

Best regards,

Wayne Powers

President, Time Inc. Media Group

Dylan Stableford

The Weird, Developing Story Behind CNN’s Breaking News Twitter Feed

Dylan Stableford emedia and Technology - 04/16/2009-14:18 PM

This just in to the FOLIO: newsroom …

Perhaps you’ve heard about Ashton Kutcher (the actor known for such Oscar-nominated films as Dude, Where’s My Car?) and his battle with CNN in the race to reach one million “followers” on Twitter. Kutcher has offered his “millionth follower” a copy of Guitar Hero and 10,000 nets to fight malaria in third world countries. Seriously. Electronic Arts, the video game producer, upped the offer to include a role in an upcoming video game for the lucky “follower.”

Hundreds of news outlets, including CNN itself, have picked up the story. (The media, much like Americans, always loves pitting “this versus that,” especially when it involves the unlikely husband of Demi Moore and creator of Punk’d.)

What you might not have heard about is the fact that, up until yesterday, CNN did not “own” or operate the Twitter feed—“@CNNbrk”—that Ashton Kutcher has been racing against.

James Cox, a San Francisco-based “Technologist, Photographer, Raconteur,” as he describes himself on his personal Twitter page, created the CNNbrk account shortly after Twitter launched as a “way to send breaking news to his cellphone.”

Yesterday, Cox confirmed to TechCrunch that CNN had acquired the account, recalling all of those cybersquatting cases that bubbled up during the boom.

But, as a TechCrunch commenter quickly pointed out, “user name squatting” is against Twitter’s terms of service, which led to some degree of backpedaling on CNN’s part:

CNN has confirmed that it has taken control of the CNNbrk account, though the company isn’t viewing it as an “acquisition.” Rather, CNN has signed James Cox to a consultant contract agreement, which included the transfer of the account as part of its conditions. Any financial compensation due to Cox is being offered for his services, which happen to include his Twitter account along with teaching social media workshops, among other things (though I suspect he’s getting paid substantially more than the market rate for his consulting).

It isn’t clear what implications this has for the future of doing business on Twitter, but you can be sure it won’t be the last case of Twitter-squatting you'll hear about.

Meanwhile, for those of you Tweeping score, Kutcher (961,581) trails “CNNbrk” (971,307) by about 10,000 followers.

Dylan Stableford

Magazine Industry Has a 'Front-Row Seat to the History of Media'

Dylan Stableford Consumer - 04/14/2009-20:57 PM

Earlier today I attended the 13th annual New York Magazine Day. Here are my live Twitter updates—essentially a “liveblog” or running notes, in reverse chronological order—from the event.

Ann Moore: "I'm absolutely sure each of the Time Inc. brands I work on will be standing long after we're all gone." #nymagday about 9 hours ago from mobile web

Moore: "Winters, like recessions, do end." #nymagday about 9 hours ago from mobile web
Moore: Ex-TW CEO Dick Parsons is "one cool cat." #nymagday about 9 hours ago from mobile web
Moore: Time Inc. restructuring has been a "home run." Changed a corp. culture that had been "getting in the way." #nymagday about 9 hours ago from mobile web
Moore on user-generated content: "Every opinion is not created equal." #nymagday about 9 hours ago from mobile web
And now, the headliner: Time Inc. CEO Ann Moore. #nymagday about 9 hours ago from mobile web
Domeniconi: "We've all got a front row seat to 'The History of Media.'" #nymagday about 9 hours ago from mobile web
Ex-Time Inc. exec. Robin Domeniconi: "Going 'online only' has become a euphemism for 'folding.'" #nymagday about 9 hours ago from mobile web
Panelist on the new media reality: "There's probably someone in this room Twittering what we're saying right now." #nymagday about 10 hours ago from mobile web
Not quite noon at NY Magazine Day, yet beer and wine carts are rolling in. #nymagday about 10 hours ago from mobile web
Hearst Magazines SVP: "I'm deeply concerned (ad buyers) are devaluing media at a time when innovation is actually increasing." #nymagday about 10 hours ago from mobile web
AEGIS CEO on helping develop events for SI: "They (now) have to be cash positive" out of the gate. #nymagday about 10 hours ago from mobile web
NY Magazine Day 2009 theme: "INDUSTRY IN MOTION" -- presented in italicized font to create, one would assume, the "motion" effect. #nymagday about 10 hours ago from mobile web
Hearst Magazines SVP: "We're spending an enormous amount of money to reduce (ad) closing times" of our magazines. #nymagday about 10 hours ago from mobile web
AEGIS CEO: "We look at media as the kindling that starts the fire." #nymagday about 11 hours ago from mobile web
AEGIS CEO: Consumer has much more brand credibility than marketer. #nymagday about 11 hours ago from mobile web
Million dollar question goes unanswered: "Are we measuring magazine accountability correctly?" #nymagday about 12 hours ago from mobile web
Just over 300 attendees, mostly women, from ad agencies; roughly half as many attendees as last year. #nymagday about 12 hours ago from mobile web
Jamison: "We've got to stop the print bashing"; more applause. #nymagday about 12 hours ago from mobile web
Jamison: "Girls aren't going on Myspace to talk about their weight, their acne, their period--they come to us for that." #nymagday about 12 hours ago from mobile web

Jamison, Seventeen: "Our magazine is kind of like 'a friend with benefits'" #nymagday about 12 hours ago from mobile web
Jayne Jamison, VP, Seventeen: "I love magazines"; applause. #nymagday about 12 hours ago from mobile web
MSLO CEO: "Simply put, advertising cannot support all the media that is out there." #nymagday about 12 hours ago from mobile web
MSLO CEO: "'The Rise of the Bloggers' [would've] sounded like a horror movie." #nymagday about 12 hours ago from mobile web
MSLO CEO: "We didn't anticipate the consumer creating content to the degree they have." #nymagday about 12 hours ago from mobile web

MSLO CEO: 15 years ago we knew consumer was in control, "but we didn't take it far enough." about 12 hours ago from mobile web


Dylan Stableford

Who's Teaching What at Time Inc.'s 'University'

Dylan Stableford Consumer - 04/14/2009-20:46 PM

During her keynote at New York Magazine Day, Time Inc. CEO Ann Moore revealed more details about the publisher’s Time Inc. University, a sort of in-house adult education program for Time Inc. employees, with classes taught by its upper executives.

Here, via a company e-mail, is a list of who’s teaching what in Time Inc. University’s “Learn from a Leader” series:

A Lesson in Teamwork and Strategy

Ann Moore [Time Inc. CEO] will teach a class titled A Lesson in Teamwork and Strategy.  You’ve got brains, a shiny new set of skills and enough drive to take over the planet. Think you can do it all yourself?  Then this is the class for you, designed to help multi-talented, resourceful employees at the start of their careers understand how collaboration, working in groups and setting a smart strategy can lead to success.  It is open to staff with less than five years experience in the workplace.

True Confessions: The Stuff No One Ever Taught Me

Jim Kelly [ex-Time editor] will teach a class titled True Confessions: The Stuff No One Ever Taught Me, an idiosyncratic guide to what you can learn only on the job.  Topics will include, but not be limited to, balancing a staff’s desire for independence vs. a hunger for direction, the perils of managing up, how making one staffer happy can make everyone else miserable, the three most common mistakes journalists make, how one e-mail can ruin your life and the best way to come up with a mission statement.  True Confessions: The Stuff No One Ever Taught Me is being offered to senior editorial staff only.

Are You Ready To Be The Boss?

Martha Nelson [People Group president] will teach a class titled Are You Ready To Be The Boss?  This class is designed to help participants evaluate their readiness for more responsibility and whether or not they really want that job.  It is being offered to senior editorial staff only.

Brand Speak: Fluency Guaranteed

Grant Schneider [chief marketing officer for the lifestyle group] will teach a class titled Brand Speak: Fluency Guaranteed.  This class will help employees understand the importance of brand positioning, how to develop a distinctive brand platform and how to best leverage the brand’s differentiation within a competitive environment.  Grant will present a case study showcasing a brand’s blueprint in action.  His class is open to all Time Inc. employees.

The Ten Most Common Blunders An Editor Makes

Dick Stolley [People magazine's launch editor] will teach a class on The Ten Most Common Blunders an Editor Makes, including how they occur, how to prevent them and, if that’s not possible, how to survive them.  The Ten Most Common Blunders an Editor Makes is being offered to senior editorial staff only.

Moore said she’s asked 300 Time Inc. executives to come up with ideas for classes, and that she hopes to open them to advertising agency execs wishing to enroll in the near future.

Dylan Stableford

Bring Us to Your Tweeter

Dylan Stableford emedia and Technology - 04/10/2009-11:08 AM

There are something like 10 million people using Twitter now, depending on who you believe. Small compared to Facebook, which just passed the 200 million "member" mark, but certainly not insignificant.

We're putting together a list of the 20 most essential Twitter feeds for magazine executives to follow. (Aside from FOLIO:’s essential @foliomag feed, of course.)

Got one? Send to tips [AT]