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Linda Zebian

Are Association Magazines Just Flashier Custom Pubs?

 Linda Zebian Association and Non-Profit - 11/20/2006-03:00 AM

Last week at the SNAP conference in Chicago, keynote speaker, Roper Public Affairs & Media’s Justin Greeves, cited a 2005 study done by Roper on behalf of the Custom Publishing Council that reveals information about the custom publication reading habits of Americans. Greeves gave the impression that the results of the study, which reflected a generally positive attitude toward custom publications, could easily be allied to association magazines, as both types of publications are produced by a sponsoring company toward a targeted audience.

I questioned Greeves’ references and their relevance, wondering if the association publishing audience around me was doing the same thing. Finally an attendee asked Greeves if he thoug More...

Linda Zebian

More On Snap Keynote

 Linda Zebian Association and Non-Profit - 11/20/2006-03:00 AM

Ever since my last blog post, I've been trying to find out who asked Justin Greeves the tricky question at the SNAP conference. I discovered that it was Peter Banks, founder of Banks Publishing and former publisher of the American Diabetes Association's Diabetes Forecast. Here's what Banks had to say about his question:

"I asked the question because I thought Greeves' talk had the unfortunate effect of lumping together association membership magazines with giveaway custom publications from companies. The distinction is important in how we think about accountability and return on investment in association publications. If we think of them as custom publications meant to enhance member loyalty—and many associations do seem to se More...

Tony Silber

Observations From Abm Top Management

 Tony Silber B2B - 11/17/2006-03:00 AM

Thoughts from O’Hare as I’m heading back from the American Business Media Top Management Meeting. (It’s 5:30 a.m.—surprise, surprise: My flight was cancelled and spent the night in Chicago.)

First, I should have blogged AT the event, but that’s not the way it worked out. Folio: had a show daily to produce, and because of that, there was not much time for all the other things we needed to do: Pay close attention to an excellent program, develop story ideas, spend time with the many top managers and key suppliers (D+P, JEGI, RMS, Foster, Cadmus, American Press, Quebecor World, NXTbook Media, Publishers Press, Berkery, Noyes, Omeda Communications, Computer Fulfillment, CDS, ARGI, and plenty more) at the event.

More...

Bill Mickey

Time Starts New Ratebase Fad?

 Bill Mickey Audience Development - 11/10/2006-03:00 AM

Time Inc. has announced that Time will be reducing its ratebase from 4 million to 3.25 million. The magazine will also boost its newsstand cover price by $1.

The statement takes an overtly gushy tone, billing the move as a “bold attempt to revolutionize the way mass magazines sell advertising.” Ed McCarrick, Time’s president and worldwide publisher assures the public (read: advertisers and train wreck enthusiasts) that they’re making a “groundbreaking move from a position of strength.” Freshly installed managing editor Richard Stengel says it’s a “bold step.”

There’s a reason for all the hyperbole: cutting ratebase has traditionally been seen as sign of weakness – or the result of a circulation snafu More...

Folio: Show: Know Your Mission, Know Your Audience

 Marrecca Fiore Editorial - 10/27/2006-02:00 AM

Know your mission statement and know your audience, said Debbie Bates-Schrott, president of Bates Creative Group, Monday when discussing how to match great edit with great design during the opening session of the Folio: Show Production and Design track.

It was a message repeated more than once throughout three days of sessions at the Folio: Show, raising the issue as to how many of us in the publishing industry really knows the mission statement of our magazines and who our audience is? How many can say, I know this is who we are and this is who reads us weekly, monthly, daily? My guess is not many.

Even the most simple of mission statements can become muddled as we search for news and information to fill our pages, More...

Bill Mickey

Folio: Show 2006 And Blogging

 Bill Mickey Editorial - 10/27/2006-02:00 AM

We’re all back from the Folio: Show, which concluded on Wednesday in New York. And we’ve more or less decompressed from an event that, by all accounts, was a home run -- despite the fact that there was another magazine event in sunnier Phoenix.

Interestingly, and gratifyingly, this was the first year that the show picked up a fair share of blog coverage (FishbowlNY in particular). This is a good thing, because while we could have blogged from the event in realtime, we obviously didn’t. Which goes to show that yes, we all know there’s a place for blogging in our content mix, yet actually organizing our time around all the other behind-the-curtain event responsibilities – from moderating panels, introducing speakers, writ More...

Bill Mickey

I Just Lost An Awesome Pr Contact

 Bill Mickey Editorial - 10/20/2006-02:00 AM
We’re having a tough week with our pr contacts, and fellow editors and writers, I know you can empathize with this one. A pr contact I’ve come to depend on frequently for corporate sources, a rarity, I know, is leaving his job. This guy was always accommodating, often in the 11th hour, securing savvy contacts who consistently contributed usable stuff.

While unsolicited pitches sometimes do work, and those kind are certainly appreciated, he never pitched with merciless regularity and sent releases sparingly. He implicitly understood how the pr-editor relationship with Folio: works –- he didn’t sell, he cooperated, fully recognizing that a productive relationship with a trade pub can elevate his colleagues’ stature in a More...

Mobile News: A Dish Best Served Free

 Marrecca Fiore emedia and Technology - 10/20/2006-02:00 AM

Mobile publishing is huge right now. And why wouldn’t it be. With approximately 1.6 million Internet-enabled cell phones in circulation in the U.S. alone, publishers would be crazy not to post their articles and other content on mobile platforms.

But mobile versions of news and articles are best offered for free. Publisher Hachette Filipacchi figured that out and launched or is in the process of launching mobile sites for five of its magazines, including Elle, Shock and Car and Driver, that will be completely advertiser supported. Businessweek and Runner’s World are other publications that recently announced an advertiser-supported mobile endeavor to be offered free to consumers. But for those publishers still charging mo More...

Linda Zebian

Radar's Resilience

 Linda Zebian Consumer - 10/18/2006-02:00 AM

Radar magazine has announced it will re-launch in February. We are all aware this is the publication’s third attempt to launch and the scrutiny and skepticism has already begun to stir around the industry.

Regardless of its boomeranging trajectory, launching and folding in the same year, there has got to be a reason this magazine keeps coming back.

Perhaps we should applaud the magazine’s buoyancy, or perhaps they should just give it up. I fear the magazine will struggle as it returns to a market that is over-tapped, especially considering competition from other Web sites and gossip blogs, where everyone and their uncle is writing and commenting on what is happening in pop culture. On top of that, the brand has to More...

Tony Silber

When Pr People Do Their Organizations A Disservice

 Tony Silber Editorial - 10/13/2006-02:00 AM
I should have been tipped off when the assistant kept e-mailing me. A few months ago, a very professional and pleasant woman e-mailed me about lunch with a corporate communications chief at one of the big New York consumer-magazine companies.

As it turned out, the communications person had to reschedule once and I needed to reschedule once, and the assistant did a great job of being the intermediary.

I don’t have a huge ego, but all along, I was kind of feeling that the contact should have been direct. Why did we need an intermediary? I call CEOs directly every day. In the public-relations business, it’s all about a one-to-one relationship, right? And I’m the editor and publisher of the magazine, after all.

More...

On Being An Editor

 Marrecca Fiore Editorial - 10/09/2006-02:00 AM

I’m really glad I had the opportunity to hear and see John Skipper, executive vice president of content at ESPN, speak at MPA’s “Breakfast with a Leader” last Friday at the University Club in New York.

Skipper was invited to speak about how he’s learned to effectively create and place content throughout all of ESPN’s platforms, which include television, radio, publishing, mobile and, even T-shirts, to name a few.

What was great about the breakfast is not just what Skipper talked about, but how he presented it. Skipper’s one of those rare people who is as entertaining as he is intelligent. He’s what my husband would call a “real cool dude.” To put it simply, he’s a real funny and personable More...

Tony Silber

Engaging With The Brand: A New Paradigm

 Tony Silber emedia and Technology - 10/06/2006-02:00 AM

I was really happy yesterday when I wrote a story about Bob Sacks’ speech at the Western Fulfillment Management Associations Circ Day LA. I wrote it seated at the table before and during Sacks’ speech. I hope I didn’t offend my tablemates, but then Sacks told me Walter Winchell (the famous 20th century gossip columnist) would not have been worried about offending his tablemates. And then, thanks to the magic of wireless Internet access, I e-mailed it back to the office and out it went, less than an hour later, as part of yesterday’s Folio: Alert. Later that day, Brad Stauffer, a prominent Los Angeles-based publishing figure, e-mailed me saying how cool it was to see that story turned around so quickly.

Actually, four peo More...

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