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Linda Zebian

Launching A Digital-Only Magazine

 Linda Zebian emedia and Technology - 12/27/2006-03:00 AM

A new magazine has hit the women’s lifestyle market but this one is exclusively digital. VivMag is a digital magazine led by former editor in chief of Shape, Anne Russel. It’s one thing if an established magazine decides to offer a digital edition, or decides to stop print production but keep a Web site like Elle Girl and Teen People, but launching a new magazine in a strictly digital format could be risky.

Regardless of how good this digital magazine is (I tried to download it to check it out, but after a number attempts were blocked by my computer, I gave up), they might want to tread lightly. Digital magazines are now more than ever being labeled as ancillary and complementary products to print. At the recent Digital Maga More...

A Not So Shocking Week

 Marrecca Fiore Consumer - 12/22/2006-03:00 AM

Another week has passed and another magazine has closed, more people in publishing lost their jobs, and Time magazine was criticized for an idea it was all too proud of.

Shock shuts

Hachette-Filipacchi’s attempt to bring a gory photojournalistic magazine to the newsstands failed. Not a big surprise. The graphic-heavy, text-light publication is much more appealing to “screenagers” and very early 20-somethings than to the “older” print-reading set, which is why Hachette will keep the effort going online via its ShockU Web site and scrap the print publication. The effort serves as another reminder that young people want their news and entertainment for free …

Merry Christmas from Time Inc. and VNU< More...

Tony Silber

The Path Of A Printer

 Tony Silber Design and Production - 12/21/2006-03:00 AM

So yesterday, Perry Judd’s was sold. That makes one more in a wave of printer mergers for 2006. It follows the merger of United Litho and Dartmouth Printing into Sheridan Magazine Services (they had been owned by Sheridan already—this merger marks the creation of a unified marketing brand. And in November, Donnelley acquired Banta.

This is the continuation of a wave of consolidation that has been occurring for years among printers, but I think it’s worth noting the passing of what was once a dominant company. When I started working at Folio: in the early nineties, Judd’s Printing was a dominant player. Based in Virginia, it had an image of being a stable player, a trustworthy straight shooter that was going to be there whe More...

Linda Zebian

Custom Pubs: Where The Money Is

 Linda Zebian Consumer - 12/20/2006-03:00 AM

The Custom Publishing Council earlier this week announced that custom publishing spending increased by more than 18 percent in 2006. This year was the fifth consecutive year that this area of publishing experienced growth.

The study, which was done along with Publications Management, reported custom publishing spending now accounts for 24 percent of the total amount companies allocate for marketing, advertising and communications. Thirty-nine percent of the companies surveyed said they planned to increase their custom publishing spending in 2007, while 48 percent plan on maintaining spending.

There is no doubt that custom publishing has become a huge money maker in the publishing industry. Brands are looking to make p More...

Matt Kinsman

Doing It...Just Because

 Matt Kinsman emedia and Technology - 12/19/2006-03:00 AM

Who has a clearly defined Web strategy? Who has a dartboard approach, where you’re taking a stab at any promising new revenue stream in hopes that it will pay off?

Most publishers would probably admit to the dartboard approach. Part of that is because, as everyone likes to say, “No one knows where this is going.” Experimentation is relatively cheap, and if something doesn’t work, it can be gone the next day. “The beauty of the digital world is that if something works, great,” said John Loughlin, executive vice president and general manager of Hearst Magazines, at the Digital Magazine Forum earlier this month. “If not, you can just take it right down.”

The problem with the dartboard approach is that it stret More...

Bill Mickey

Too Radical?

 Bill Mickey emedia and Technology - 12/18/2006-03:00 AM

Chris Anderson, Wired editor, Long Tail author and Folio: cover subject, blogged about his ideas on ‘radical transparency’ in magazine publishing: “If the key word is ‘participation’, how could we encourage that to the fullest? If trust comes come from transparency, how might we open the entire process?”

Anderson takes the ideas of reader participation and transparent, ‘open source’ journalism to the wall, setting up a scenario where, among other ideas, writers expose their stories during the development stage and readers get to help – with downside comments, too. For example:

2) Show what we're working on. We already have internal wikis that are common scratch pads for teams working on projects. And mos More...

Matt Kinsman

Staffing Up For "Web 2.0"

 Matt Kinsman emedia and Technology - 12/13/2006-03:00 AM

At the recent American Business Media Top Management meeting, Government Computer News editorial director Wyatt Kash gave his “wish list” on what new positions he’d like to see to help accelerate revenue growth online. As we push further into the so-called “Web 2.0,” it’s becoming apparent that not only are the duties of traditional jobs such as editorial and sale changing, but there’s a growing need for entirely new types of positions to manage online products.

We’ve listed Kash’s wish list below, along with some follow-up comments on how he sees those positions fitting in.

What new types of online jobs would help you?

Wyatt Kash’s Wish List:
Online Graphic Designer: “We publish pictures More...

Linda Zebian

On The Value Of Events

 Linda Zebian Sales and Marketing - 12/13/2006-03:00 AM

This month, FOLIO: launched a new print newsletter called Magazine Event Strategies. Currently, about half (53 %) of FOLIO: subscribers work for organizations that produced at least one event in the last 12 months. The category is the second most-anticipated area of growth behind e-media, according a FOLIO: and Readex Research survey. MES offers tips on cost cutting, effective launch event tactics and behind the scenes looks into some of the most successful (and not so successful) conferences, tradeshows, parties and virtual events programs out there.

Kerry Smith, the president and CEO of Red 7 Media, has been working on the idea for this newsletter for a while now—inspired by his experience publishing Event Marketer and FOL More...

Bill Mickey

Integrating Print And Online

 Bill Mickey emedia and Technology - 12/11/2006-03:00 AM

Rodale announced today that they’re making some big changes in their org charts. Namely, by giving individual publishers their own dedicated online sales staff while simultaneously training print staff to sell online.

They’re also reassigning online editors to their respective editors in chief—this is particularly interesting to me because it puts online content control squarely in the hands of a magazine’s editor. It eliminates the content divide that separates the two editorial realms. At the end of the day, if you’ve got enough editorial staff to rationally support the operation via print and online, why not unite the vision under one content and policy guru? In Rodale’s case this seems to be not just the editor in More...

Bill Mickey

Nussbaum To Penton Staff: 'It Has Been Decided That I Will Be Leaving'

 Bill Mickey B2B - 12/06/2006-03:00 AM

It was announced today that Prism CEO John French will become CEO of the soon-to-close merger of Prism and Penton Media.

Penton CEO David Nussbaum has decided that he will leave the company when the merger is complete sometime during the first half of next year. Until today, the b-to-b industry was abuzz with speculation about which exec would get the new CEO spot. Given Nussbaum’s hefty golden parachute, it’s not terribly surprising he’s decided to move on.

Penton filed an 8-K form with the SEC today that included copies of the press release announcing French’s CEO appointment, and a letter from Nussbaum to Penton’s employees announcing his planned departure. Here’s what he had to say:

Hi Everyone, More...

Bill Mickey

Mags And 'Web 2.0'

 Bill Mickey emedia and Technology - 12/01/2006-03:00 AM

The Bivings Group, a Washington, DC-based Internet marketing and information firm, released a study Wednesday called “Analyzing the Presence of Magazines on the Internet,” which follows up an earlier study on newspapers.

The magazine report examined the top 50 circulated titles in the U.S., benchmarking their progress in “Web 2.0” initiatives: RSS, mobile content, podcasts, blogs, and message boards among others.

It’s a shallow study, interesting for, well, what the 50 widest circulated titles are up to on the Web. Nevertheless, the report falls victim to broad conclusions: “After finishing the research, it became clear that magazines are not making use of Web 2.0.” Granted, the titles examined in the study w More...

Bill Mickey

Online Edit For Sale

 Bill Mickey emedia and Technology - 11/27/2006-03:00 AM

Another article covering in-text ad links recently ran on WSJ.com. It’s one of those radioactive subjects that gets its fair share of love-hate coverage. The technology is not new, and allows advertisers to buy keywords within an article that are hyperlinked via mouse-over to a pop-up text or video ad. Advertisers pay a prearranged price when a user clicks on the ad.

There are several vendors that broker this service between publisher and advertiser, selling keywords on a pay-per-click basis – anywhere between $5 and $20, according to the report. In fall 2004, Vibrant Media’s IntelliTXT product caused a minor sensation at Forbes.com when the editorial staff rejected its brief implementation.

There’s a place for this More...

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