FOLIO: Personalities -- The Blog People Page
E-Mail Newsletters: How Many Is Too Many
Marrecca FioreThe topic of email newsletters recently came up at my table during a Hudson Valley Direct Marketing Association-sponsored, “Meet the Magazine and Newspaper Professionals,” luncheon I attended last week in Greenwich, Connecticut.
The topic arose after I introduced myself (to the people at my lunch table) as the editor of Folio:, who is largely responsible for updating the content on our Web site and sending out our email newsletters. Joshua Moritz, managing partner of a Westport, Connecticut, based marketing firm called Blau Moritz Klang Inc., was the first to lament the large number of newsletters he receives daily and the little time he has to read them.
Others joined in. This got me thinking. How many e-newslette More...
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Are Advertisers Paying Too Little To Advertise Online?
Marrecca Fiore Sales and Marketing - 09/19/2006-02:00 AMIf the studies are right, and readers and advertisers really are abandoning print for the Web, then why aren’t more publishers charging a premium for online ad space?
It would be interesting to see how many advertisers would continue to gravitate online, if the price they paid to advertise was more in-line with what they pay to advertise in print publications. Thoughts?