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Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue

Zephrin Lasker emedia and Technology - 06/22/2009-13:55 PM

ROI is the number one concern on advertisers’ minds. Ad dollars reveal precisely that priority. According to the IAB, performance-based media accounted for 57 percent of Internet advertising revenues in 2008 and is expected to increase significantly this year.

Not surprisingly, demand for greater ROI has resulted in a fall of eCPMs. Pubmatic’s AdPrice Index Quarterly Report shows that eCPMs experienced a 27 percent drop in third quarter of 2008 (from Q1). Performance pricing models offer publishers an easy way to alleviate the strain of price erosion and maximize their online advertising revenue by tapping into the enormous advertiser demand for increased efficiency and transparency.

With the following four ste More...