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William Pecover

This is Publishing's Next New Hope? How Depressing

William Pecover Editorial - 12/12/2008-15:16 PM

Dearie me. How depressing.

How about this for an alternative 21st century publishing strategy?

1. Buy what you can afford.

2. Maintain a reasonably diversified portfolio.

3. Understand the importance of long-term editorial relationships versus word counts.

4. Don’t publicly disparage your journalists’ desire to write well-crafted copy.

5. Pay attention to integrated media including print.

6. Keep substantially more than 60 percent of your staff happy.

In a 15 trillion dollar economy, that’ll work.

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