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Vanessa Voltolina

Milking the Cover Design ‘Story’

Vanessa Voltolina Design and Production - 12/11/2009-09:04 AM

Some publishers are benefiting from a different kind of cover story: the one that tells how the current cover was designed, why it made the cut—and which designs didn’t.

Many publishers aren’t commissioning just one cover per issue anymore. Instead, they invite a mix of designers to take a stab at just one cover, with the intention of publishing the best work while giving the rest air time online or in the pages of the magazine.

Some, like Latina, have benefited financially from it. Its November issue, featuring a split cover run, generated a 6 percent increase in additional issue revenue based on new advertisers. The runner up design, which was originally supposed to appear inside the magazine, ended up becoming an alternate cover. Each designer received an equal amount of front-of-book space to discuss design inspiration.

Others, like East West, have used cover design as an audience development tool. For the relaunch in October, the Asian culture-focused title solicited original artwork submissions from readers, asking them to interpret “the meaning of East West and the merging of cultures.” The he winning design was featured on the cover of the October/November issue, which also included a profile of the designer.

Then there’s New York magazine, which recently asked several graphic designers from around the world to illustrate "00s" (the 2000’s) for its December 14 issue cover. (The cover story is based on the decade drawing to a close.) The magazine opted for two cover designs [pictured]—one for newsstand and one for subscribers—as well as one featured on the magazine page opening the "aughts" section. Those that made it onto the cover, as well as the remaining six that didn’t make the cut, are featured on the table of contents page and make up a slideshow at nymag.com. It shows the final versions as well as the production and design steps.

Design Overload (Do Consumers Really Care?)

In terms of why they executed the multi-design cover: “the topic was so huge and encompassing and exciting; also, the simplicity of the three characters, 00s, is a dream for graphic designers to explore visually. It also felt like a magazine 'event,' exciting for the reader to see so many versions, and worthy of this special issue about the decade,” New York design director Chris Dixon said in an e-mail to FOLIO:.

A New York spokesperson said that traffic numbers for the 00s slideshow haven't been tallied yet, but in general, the traffic to its cover slideshows can vary widely. Nymag.com, which sees about 55 million page views per month, has created cover slideshows that command just several thousand page views, to others, like its Eliot Spitzer cover slideshow, that see close to 50,000 page views.

For those of us in publishing, particularly creative, it’s always a thrill to see some of the ideas that never made it onto the cover, as well as the process behind those that did (if you don’t believe me, check out FOLIO:’s monthly FaceUp column). But are consumers interested in these cover design outtakes?

As we see more editorial focusing on the “behind the scenes” aspect of magazine design, I wonder if it’s losing its punch as an “event” and if it instead is merely becoming a way for publishers to bolster online content and bulk up front of book editorial.

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Vanessa Voltolina

Digitally-Altered W Cover of Demi Moore Draws Fire

Vanessa Voltolina Design and Production - 11/20/2009-11:59 AM

The number of outrageously poor digital alterations on magazine covers just grew by one.

The latest: Demi Moore on W’s December cover. As Jezebel reported earlier this month, Moore's left hip was cropped in order to make it appear thinner, which had potential to be a deft move had the bottom half of her leg not remained the original size. Moore’s one thin hip makes the rest of her leg bulge below the sarong.

But it appears to go beyond the hip snafu. Look at Moore on the cover [pictured]. She looks like a starving actress—like she hasn’t eaten in weeks.

As if Moore wasn’t thin enough, naturally.

Then there's Anthony Citrano, the L.A.-based photographer who took the original photo of Moore. He told Boing Boing: “When I look at it I can't appreciate it because I feel like there's a piece of dirt stuck in my eyeball. A neon arrow pointing at the screw up. When I see images like this I:

1. feel bad for the photographer;
2. feel bad for the subject;
3. feel like someone, somewhere, is a dumbass.

Doesn't anyone look at these pictures before they go to press?”

Moore fired back via her Twitter feed, claiming the photo was not enhanced ("my hips were not touched don't let these people bullshit you!"). She also linked to what she said is the original photo. In response, and in order to finish what he started, Citrano tweeted that he would give "$5K to charity if that's really the original."

If this is in fact a “Photoshopping” flub, it is just the tip of the iceberg when it comes to magazines over the last several months. The most egregious, in my opinion, was a city travel guide published by Toronto, Canada for which the face of an African-Canadian man was digitally imposed onto the face of the man in the original photo. (See a comparison here.) Other bright spots include missing appendages on cover models on recent covers of Marie Claire and OK!.

Mistakes happen, but why are goofs this bad still happening—especially at such big name titles? Maybe as an early New Year’s resolution, magazine staffs should try to get at least one more pair of eyes on the final cover before it goes to print.

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Vanessa Voltolina

Report: No Digital Platform Reigns Supreme

Vanessa Voltolina emedia and Technology - 11/18/2009-13:18 PM

It seems like each digital platform has had its moment in the sun as the next new savior of print magazines—Web sites, PDFs, mobile, digital editions and e-readers. But based on a 2009 Forrester Research study released last week, called “Publishers Need Multichannel Subscription Models,” which surveyed 4,711 U.S. consumers during the third quarter (and is part of their “Media Meltdown” series), no one delivery method reigns supreme among consumers.

When asked, “If the publications you read were no longer available in print, how would you prefer to access that content,” responses showed that no single channel dominates. Thirty-seven percent of consumers said they’d prefer to access content on a Web site, while smaller groups said they’d prefer content via mobile phones (14 percent), and laptops and netbooks (11 percent). And despite the e-reader hype, the skeptics may be right: only 3 percent of respondents said they’d read their print content on a device like the Amazon Kindle. Although considered a rudimentary method of delivery, 10 percent of those surveyed say they’d prefer the anachronistic solution of PDF by e-mail. A whopping 44 percent of respondents identified “None of these” as a replacement for print.

Who Will Pay?

The study also confirmed that while the industry may be on board, the majority of consumers (80 percent) won’t pay to access magazine content online. For those few that said they would pay, they prefer subscriptions over single-article micropayments.

There was no clear trend between consumer demographics (like gender and marital status) as factors for who was more willing to pony up for Web content. However, the report found that those more likely to pay are slightly younger—43 years versus 47—and were 24 percent more likely to be technology optimists. Income didn’t play in to consumers’ willingness to pay for magazines online. A majority of consumers—67 percent—feel that magazines and newspapers are “priced about right,” while a small contingent (one in five, or 19 percent) thinks they are getting more value than they’re paying for, especially when it comes to magazines.

I for one think it's important for publishers to take baby steps when it comes to offering content behind a pay wall—particularly with four out of five consumers reporting a blatant refusal to buy into the model. Like the Economist's “experiment” annouced earlier this month, publishers should expect that determining the amount of paid content be a true trial and error process. Move your content from free to everything-behind-a-wall the next day and you may be faced with a slew of angry, embittered readers. This aversion to paying for online content may also stem from the fact that for many consumers—as the report indicates—are still unsure as to what, exactly, is their next platform move beyond print.


 

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Vanessa Voltolina

Despite a Brutal Year, The Number of Shelter Magazines Grows

Vanessa Voltolina Consumer - 11/09/2009-17:05 PM

Hachette Filipacchi announced Monday that Metropolitan Home will shut down after its December issue, adding to the already-substantial list of ceased shelter pubs this year. But despite a tough '09 for the sector, recent data reports that home magazines have still seen top growth over the past five years, meaning the number of individual titles has actually grown.

According to the 2010 National Directory of Magazines, which tracks data for 17,020 North American pubs that accept advertising, home titles have seen top growth in titles of 167 percent. Since 2004, that’s an increase from 105 to 280 titles in the category. Real estate publications have also nearly doubled during this period.

The initial reaction, of course, is surprise, considering today’s news and the number of shelter titles that bit the dust earlier this year, including Domino, Western Interiors Design, Remodeled Chicagoland, and Florida Designers Review. PIB numbers confirm that the category is suffering on par with other sinking sectors (ad dollars decreased by 9.3 percent and 22.6 percent in Q3 since the same period last year).

Even home and interior design category leaders like Dwell and Hearst’s House Beautiful have been hit hard. Dwell saw ad dollars plummet 43.4 percent and ad pages decrease 46.4 percent in the first half of '09 versus the same period last year. House Beautiful didn't fare much better in the first half: ad dollars declined 21.8 percent and ad pages experienced a 26.1 percent loss from first half 2008, according to PIB figures.

Ugly numbers aside, the category has also seen its share of launches this year, including a stable of Reader’s Digest “Family Handyman” titles, Cottages & Cabins, Modern, DG Commercial, Great Kitchen and Bath Ideas, Designer’s Choice, Today’s Home Improvement, SOHODESIGN and Lonny Magazine.

Back in January, Kate Kelly Smith, vice president and publisher of House Beautiful told FOLIO: that shelter magazines weren’t going away any time soon, but “category leaders” and those with a “diversified” business would better weather the storm. Almost a year later, Kelly Smith’s prediction is correct, according to the data. As home titles fold, others quickly pop up to take their places.

With the barrier of entry to launching new magazines still fairly low, it’s probably not that surprising so many new titles came into the shelter category. Who will remain five years from now is the bigger question.

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Vanessa Voltolina

Latina’s ‘Viva Mexico’ Special Issue Debuts Custom Covers and Generates Additional Revenue, Advertisers

Vanessa Voltolina Consumer - 10/22/2009-09:00 AM


Here at FOLIO:, we receive a sizable number of magazines in our mailboxes every day. Needless to say, we notice when a title touts a particularly interesting, out-of-the-box concept. So when Latina, a women’s service title geared toward young, bilingual women, scrapped its typical cover model concept and debuted two poster-quality, Viva Mexico covers, it didn’t go unnoticed by us—or new advertisers.

“This beautiful country is not all H1N1, drug wars and violence. Mexico is so much more and this issue serves as a reminder,” said Mimi Valdés Ryan, Latina’s editorial director of the November 2009 issue which pays homage to Mexico. “Since this special issue is such a departure from our regular format, a celebrity cover model just didn’t feel right. If we used a Mexican celebrity instead, I don’t think it would have been as visually clear what the theme of the issue was. With these covers, there’s no mistaking what this issue is about.”

Latina’s design director Florian Bachleda decided upon two cover artists, Jesse Reyes and Rodrigo Corral, to compete for the cover, with the runner-up’s design going inside to open as the main Mexico feature. But Valdés Ryan was “blown away when they [the covers] came in, and couldn’t decide on which one should be the cover. To make matters more complicated, the staff was also evenly split,” she told FOLIO:.

The graphically strong concept covers look more like bright, authentic posters or newsweekly covers than that of a women’s service title covering health, beauty and lifestyle. Bachleda said that Reyes’cover, influenced by Mexican boxing and lucha libre (wrestling) posters, used “selected letterforms that are more than a century old and were in keeping with typestyles still being used in Mexico.” Corral, responsible for New York’s "Reasons to Love New York," among others, was a “no-brainer” for a Mexico issue designer, and pulled from traditional Ballet Folklorico dances as the graphic inspiration, Bachleda said.

Each of the drastically different cover approaches appealed to various types of readers, which was the reason Latina decided to keep both and do a split run of the covers for newsstand and subscribers.

Like many women’s service titles this year, Latina Media Ventures’ publication was hit hard, with the 506,000 circ title seeing ad revenue fall 32.4 percent in the first half of this year, according to PIB. But the two custom Mexico issue covers—and the special issue editorial, of course—were able to secure a 6 percent increase in additional issue revenue based on new advertisers Sephora, TBS (Lopez Tonight), Dos Equis and Goya, said a magazine spokesperson.

It’s always nice to be reminded that a good edit concept and innovative design don’t go unnoticed by readers—or advertisers.

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Vanessa Voltolina

ESPN 'Body' Issue a Quick Subscription Boost

Vanessa Voltolina Consumer - 10/15/2009-16:40 PM

I don’t think anyone doubted that the throng of semi-nude athletes appearing in (and on the cover of) ESPN The Magazine’s “Body Issue,” which hit newsstands October 9, would raise some eyebrows, and maybe help turn a few pages among the title's readership.

The better question was how ESPN would capitalize on all the attention. At the Magazine Publishers of America’s Innovation Summit Thursday, ESPN Publishing’s general manager and editorial director Gary Hoenig shed a little light on the results. While newsstand numbers haven’t been counted, he said ESPN’s Insider—the paid content arm of the ESPN the Magazine Web site—saw 400 new subscribers within hours of the Body Issue content being posted online.

Since ESPN Insider subs cost $39.95 a pop, after some quick, unofficial math one could assume the publisher hauled in close to $16,000 in just one day. That’s not too shabby.

So, was there any blowback? Did any angry parents or religious types call up to cancel their subscriptions? An ESPN spokesperson said she didn’t immediately have those numbers handy.

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Vanessa Voltolina

Believe It or Not, Fewer Magazines Folding in 2009

Vanessa Voltolina Audience Development - 10/13/2009-10:17 AM

Once again, the number of magazine closings has outpaced the number of titles being launched, according to the latest report from U.S. and Canadian online magazine database MediaFinder.com. But when comparing the number of titles (383) folded through the third quarter of 2009 to the same time period in 2008 and 2007, the pace is significantly less.

According to MediaFinder's most up-to-date numbers, 643 magazines ceased publication in 2007, and a total of 613 magazines closed in 2008. Right now, that means we’re 230 titles off from last year’s total. So unless there’s a dramatic push in closings through the fourth quarter, it looks like the industry may be looking at fewer magazine closings from the past two years (we can only hope!). 

Of the 259 titles to launch so far in 2009, the report showed that publishers have pulled the plug on 104 more magazines since the first half this year, when 279 folded publications were counted. During the third quarter, 72 titles launched while 104 magazines closed, including the high-profile closings of publishing giant Condé Nast's four titles—Gourmet, Cookie, Modern Bride and Elegant Bride. Other titles to vanish in ’09 included Meredith’s Country Home, Hallmark, American Express Publishing’s Travel & Leisure Golf, Time Inc.’s Southern Accents and Rodale’s Best Life.



Of the launches in 2009, the regional category topped the list with 15, but also experienced the most folded titles (31), including Tampa Bay Living. Both business and lifestyle categories also declined, folding 14 and 13 titles each, respectively.

The food (14), health & fitness (13), and home (13) categories proved to be popular for launches this year.

B-to-b publications accounted for 75 of the new title launches, 130 of the shuttered magazines, and 24 of the magazines that ceased print editions over the past nine months, the report said.

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Vanessa Voltolina

Dessert, Discourse and Digital Strategy

Vanessa Voltolina Consumer - 10/06/2009-11:24 AM

Last night at NYC’s ilili restaurant, several top senior-level female editors met for cocktails and hors d'oeuvres in a scaled back version of Mediabistro’s long-running "Dinner & Discourse" event. Comedian, writer and radio talk show host Sara Benincasa moderated the discussion, where five senior-level female editors—ContentNext’s Caroline Little, Lonny magazine’s Michelle Adams, Newser’s Caroline Miller, Glam Media’s Jennifer Salant and Hearst Magazine’s Nicole Stagg (founding editor of Hearst’s new RealBeauty.com) weighed in on the future of digital strategy and online content development.

According to the editors, one of the most egregious mistakes that publishers can make online is offering digital magazines that are direct replicas of their print product. “Some companies are moving too quickly and opting for quantity over quality,” Hearst Magazines’ director of content and product strategy Stagg explained. Another gripe in the same vein was an “unfriendly” digital edition format. “Personally, I hate what The New Yorker has done,” said Caroline Miller. Both the tricky layout and format and inability to share a story don’t bode well with her, particularly since the magazine charges for its digital edition.

Miller, who is co-founder and editor-in-chief of online news site Newser, offered a take that resounded with print veterans. “It’s like we’ve gone full circle,” she said. “Thirty years ago a friend and I started our own newspaper—and we literally did everything, from writing the stories, copy editing, layout, design, and physically driving them to the printer…. Now, that’s part of the thrill of working online, that kind of do-it-yourself environment.”

While online may set the standard for scrappy, jack-of-all-trades journalists, both panelists and attendees questioned whether advertisers will eventually pay more for digital’s guaranteed metrics, which will then allow online sites to pay writers higher rates. “One of my darkest thoughts of the future is that print ads are a big con,” said Miller in a slightly pessimistic moment. “There are metrics to connect print ads to buys, but there’s no proof. Now, with digital, we’re in the business of counting eyeballs.”

Of course, the changing environment means that editors must rely on a different skill set. When hiring new talent, Stagg looks for dot.com experience, with crunching numbers a close second. “You need to be able to analyze data in order to understand what’s working and what’s not when it comes to online,” she said. When moderator Benincasa asked panelists if provocative bloggers and writers are a hallmark of an online product, most agreed. Stagg, though, offered a different take: the definition of “provocative is different depending on the audience. “Recently, there was a raging discussion on Good Housekeeping on how to make eggs…to our readers, this is an important, heated topic,” she said.

Check out some photos from the event here.

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Vanessa Voltolina

Disney-Owned ESPN The Magazine 'Body Issue' to Feature Nude-ish Athletes

Vanessa Voltolina Consumer - 09/30/2009-13:34 PM

Do athletes need to be nude these days in order to sell sports magazines on the newsstand?

ESPN The Magazine’s first “Body Issue” will hit newsstands on October 9, featuring more than 30 male and female athletes posing nude or semi-nude. Already, it’s raised some eyebrows—enough, in fact, that the magazine decided to host a media conference call this afternoon.

On hand during the call were editor-in-chief Gary Belsky, editorial director and general manger Gary Hoenig, executive editor Sue Hovey, as well as USA Softball’s Jessica Mendoza, one of the issue’s athlete-models. The editors said the issue was meant as a “photographic and journalistically-driven” exploration of the athletic form. (This issue's six covers, featuring a different athlete on each, will be kept under wraps until next week, the company said.)

Content, they said, will include an essay about how athletes use sex and physicality to sell themselves, an article focused on the creation of realistic video game avatars (with vendor EA and athlete Kobe Bryant) and a story based on the staff's participation in an ACL repair surgery. And, of course, plenty of male and female athletes baring it all.

Journalistically-driven? Maybe. But, sex sells, and ESPN The Magazine needs all the help it can get. Through the first half, newsstand sales plummeted 20.4 percent, according to ABC’s FAS-FAX report.

Featuring a small army of nude or partially nude athletes on its pages is tricky ground for a magazine owned by family-friendly Walt Disney Co. Competing sports title Sports Illustrated has received its fair share of flack over the years, sometimes even including protests from staffers within its publisher, Time Inc., comparing the steamy annual issue to porn.

So, is it kosher for ESPN The Magazine to have an issue with athletes like Serena Williams and Steph Davis showing skin (“It was totally up to them,” Belsky said during the call) under the same parent company as FamilyFun?

“Disney is great,” said Belsky. “They expect us to uphold the standards of ESPN, and aren’t really involved at this level.” Upholding these “standards” falls on the higher-ups at ESPN, he said. And in case you thought that the “Body Issue” was beginning to sound like a more extensive, glorified version of SI’s much anticipated annual, one of the Body Issue models, NASCAR driver Carl Edwards, told USA Today that if it takes off with readers, it could become an athletic version of the SI Swimsuit Issue.

When I asked Belsky about this comparison, he didn’t directly confirm or deny it, but said that the creation of this issue was “driven by a longstanding interest” from ESPN The Magazine and “something that we think we can come back to year after year.”

One thing that definitely won’t be the same as SI: “Even though this issue will be provocative and sometimes sexy, it’s still journalism, so we’re not looking to create ancillary products like a calendar,” he said.

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Vanessa Voltolina

Fashion Faux Pas: Us Weekly Readers Charge Anna Wintour with ‘Life Sentence’

Vanessa Voltolina Consumer - 09/18/2009-11:02 AM

Us Weekly editors have reached across the fashion/celebrity magazine divide to report Vogue’s high pharaoh of fashion, Anna Wintour, in to—wait, yes—the Fashion Police.

Fashion Police, one of Us Weekly’s departments where comedians and fashion experts weigh in on celebrity outfits with witty and usually scathing commentary, has also made its mark on UsMagazine.com as an interactive slideshow that allows its readers to be the judges. This time, readers’ crosshairs were targeted at Wintour, blasting the orange dress that the devilish editrix wore to the premiere of The September Issue, A&E’s new documentary film on Wintour and the making of the magazine’s big fall fashion issue.

Online voting was divided into appropriate categories: Warning, Misdemeanor, Felony and Life Sentence. The overwhelming majority (56 percent, or more than 1,000 votes and counting) charged Wintour with a Life Sentence.

One of the magazine's "Top Cops," comedian Jeffrey Giordano, wrote, "Is she going to Sunday night bingo?" Another, AOL News senior producer Buck Wolf, wrote, "The only thing busier than she is? This outfit."

While Wintour isn't a stranger to being called out on her fashion choices (namely, her signature pair of sunglasses), UsMagazine.com's reader feedback makes it personal. But hey, it's probably karma for an editor known for her perpetually harsh style commentary.

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Vanessa Voltolina

Report: P&G, J&J Lead the Pack in ’09 Print Ad Spending

Vanessa Voltolina Sales and Marketing - 09/17/2009-13:15 PM

It’s no shock that TNS Media Intelligence’s U.S. Advertising Expenditures report, which was released Wednesday, showed print media continuing to see ad page rollbacks: specifically, a 20.9 percent total decline. Among the publishing sectors hardest hit were Spanish Language Magazines (-27.3 percent) and B-to-B (-26.7 percent), with Consumer Magazines faring better (or, less badly?) at 20.1 percent.

Despite another round of bleak numbers for the industry, one bright spot is that this data reports that global advertisers are still spending in print.

TNS Media Intelligence told FOLIO: that Procter & Gamble ranked number one among advertisers devoting the most advertising dollars to magazines in the first half of 2009, spending P&G spent $406.7 million. Despite topping the charts, P&G, as well as other high-ranking Johnson & Johnson, Kraft Foods and L’Oreal, ultimately spent less in the first half of 2009 versus the same period in 2008.

But recession-friendly advertisers Wal-Mart, Unilever and Campbell Soup Co.—ranking fifth, sixth and seventh in ad spending for 2009—did up their print spending. Wal-Mart alone grew from $120 million in 2008 to $128.8 million print advertising dollars this year over last, while others, including Time Warner and Clorox, bucked the trend.

 

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Vanessa Voltolina

Three’s a Crowd on Women’s Service Covers

Vanessa Voltolina Design and Production - 09/08/2009-08:06 AM

For its October issue, Self is doing something that it hasn’t attempted in over a decade, and Shape and Good Housekeeping are of the few to recently execute it: putting multiple models on a single cover.

Shooting two or more models for a cover is hardly a “radical” move when you consider the new publishing, mobile and Web technologies launching every day; however, it presents challenges when it comes to good use of cover real estate.

Despite a long history of executing “triples”—covers with three models—at Mademoiselle, “It’s never easy,” Self creative director Cindy Searight told FOLIO:.

Of course, “There needs to be a good reason for having multiple cover models in the first place,” she added. Self’s October issue, which will execute a triple, will feature actresses Kristin Davis, Kristen Bell and Malin Ackerman from the upcoming movie “Couples Retreat” (the October issue will hit newsstands on September 22).

After a quick Google search, I found only Shape’s July issue cover on “Country’s Angels,” featuring the trifecta of ballad-singing celebrities LeAnn Rimes, Martina McBride and Julianne Hough, and Good Housekeeping's September issue cover story, "This is What Happy Looks Like!" with Jada Pinkett Smith, Trisha Yearwood and Meredith Vieira, to fit the bill. While there may be a few other stray triple covers out there, the concept remains in the design minority for many service titles.

It’s possible that the opportunities for using multiple models may be limited. But as far as budget concerns, “Production costs are about the same [as a single model cover],” said Searight. “It [triple model cover] only adds nominally to costs, especially since the actresses are all local to LA." A large part of a magazine's hesitation is likely due to the daunting task of creating an emotional synergy between the cover subjects, a huge amount of logistical pre-planning, and fitting copious service coverlines, a large logo, and multiple bodies on a 10.5” by 8” space.

“Self’s logo takes up almost 50 percent of our cover's top horizontal real estate,” said Searight. Opting for a triple necessitated that Searight scale down the size of the October issue’s coverlines slightly more than with past issues.

Most daunting is probably the prep work involved. Searight pre-requested the measurements (height and size) of each actress/cover model ahead of time. She then recruited three of Conde Nast’s female employees of similar scale to test out the physical logistics of various poses.

“I blocked it out in the hallway with a digital camera, especially since all three actresses have very different heights,” said Searight. “I did a mock up, and then a sketch from the mock up so that when I went to the studio, I could show the actresses how I envisioned them sitting or standing.” While shooting each actress separately and working design magic later isn’t out of the question, for Self’s cover Searight said that editorially she wanted the actresses to project “an emotional attachment.”

Art directors aspiring to execute a triple should consider a monotone color palette, said Searight, and avoid contrasting clothing and background colors. Self’s October cover was shot with two different background colors, blue and raspberry. The blue “blended well with the models’ blue jeans, providing enough space for coverlines to read well,” she said. While the raspberry never made it as the cover drop, the shots were used within the magazine’s pages.

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