In the midst of a national crisisâ€”a senseless shooting in Newtown, CT, a natural disaster in Joplin, MO, or a terrorist attack in Bostonâ€”social media becomes a source for instant information.
And the recent events surrounding the Boston Marathon underscore just how complex managing these social channels has become. Misinformation spreads on Twitter, the front pages of major newspapers identify innocent men as suspects and witch-hunts begin in forums like Reddit.
As an industry, publishing is in a unique position: Even if weâ€™re not all go-to breaking news sources, we are media outlets whose core mission is to inform.Â
So, how should we handle these sensitive situations? Isnâ€™t it our dut More...
It seems like everyone is getting a face-lift these days: The Atlantic, WSJ.com, Redbook, the XO brand, Self. And whether youâ€™re hitting refresh on a legacy brand or a newer dotcom, the redesign and relaunch of a publication is a b More...
Social media is a direct extension of your editorial voice and brand. For many, your publication doesnâ€™t exist outside of the social worldâ€”until they find you in it. For instance, I was introduced to the Pulitzer Prize-winning site Pro Publica via Tumblr. Their â€śOfficials Say the Darnest Thingsâ€ť Tumblog is focused and funny. Now Iâ€™m hooked.
Think of social as the front porch to your brand: It should have curb appeal and be inviting.
While itâ€™s important to stay active within the Big Three (Facebook, Twitter and Pinterest), there are untapped audiences for content publishers in the social universe. Consider activ More...
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