I’m spending some time thinking about how I might create a marketing automation plan for new subscribers to my brands. See if you think this makes sense: I want to feed these newbies related content and products based on what I know about them, beginning as soon as is reasonable after signup. I know it all comes down to testing and reviewing the analytics, but there are a lot of layers to think about, so what do you think of these two potential testing plans:
Goals: Increase traffic to the website and signups to other products after initial subscription. Method: Automated email messages timed to blast at specific intervals. Scenario: Jimmy signs up for one of my brands, completi More...
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Thinking Through a Marketing Automation Program
Rick Ellis Audience Development - 03/14/2013-11:15 AMI’m spending some time thinking about how I might create a marketing automation plan for new subscribers to my brands. See if you think this makes sense: I want to feed these newbies related content and products based on what I know about them, beginning as soon as is reasonable after signup. I know it all comes down to testing and reviewing the analytics, but there are a lot of layers to think about, so what do you think of these two potential testing plans:
Goals: Increase traffic to the website and signups to other products after initial subscription.
Method: Automated email messages timed to blast at specific intervals.
Scenario: Jimmy signs up for one of my brands, completi More...