When is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged.
1. Create Franchise Issues
Like most, at ASI we questioned every expense during the past recession, but there’s one thing we did not do: cut editorial staff. For Advantages, which is targeted toward salespeople, I asked our editors to really put themselves in our readers’ places. As a result, we upgraded our content, offering meatier stories with case studies on how industry salespeople were winning new business and getting clients to open up their wallets. We added a “salesperson of More...
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.
FOLIO: PRIME SPONSORS
Here's to Bigger, Better Growth
Richard Fairfield B2B - 10/11/2011-10:01 AMWhen is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged.
1. Create Franchise Issues
Like most, at ASI we questioned every expense during the past recession, but there’s one thing we did not do: cut editorial staff. For Advantages, which is targeted toward salespeople, I asked our editors to really put themselves in our readers’ places. As a result, we upgraded our content, offering meatier stories with case studies on how industry salespeople were winning new business and getting clients to open up their wallets. We added a “salesperson of More...