Having just come back from a speech to the National Association of Wholesaler-Distributor’s Executive Council meeting, I’ve got meeting attendance on the brain. It’s down, in case you hadn’t heard. It’s way down in some industries, and not just because of the recession. Conventions, trade shows, conferences are becoming a commodity for a lot of industries. For the wholesalers, buying groups were already stealing their thunder and now are adding networking in ways that really undercut their value propositions as premier networking venues.
The business model was already pretty wonky. Matt Rowan, executive director of the Health Ind More...
It’s 2010. Do You Know Where Your Exhibitors Are?
Rebecca Rolfes Association and Non-Profit - 02/08/2010-11:06 AMHaving just come back from a speech to the National Association of Wholesaler-Distributor’s Executive Council meeting, I’ve got meeting attendance on the brain. It’s down, in case you hadn’t heard. It’s way down in some industries, and not just because of the recession. Conventions, trade shows, conferences are becoming a commodity for a lot of industries. For the wholesalers, buying groups were already stealing their thunder and now are adding networking in ways that really undercut their value propositions as premier networking venues.
The business model was already pretty wonky. Matt Rowan, executive director of the Health Ind More...