FOLIO: Personalities -- The Blog People Page
A Mexican Standoff at the Newsstand
Patrick Hainault
The moment I heard of the flare-up between newsstand distributors, wholesalers and publishers, whereby one party demanded higher fees or else, another stumped for status quo or else, and the other just made a lot of noise, I was reminded of Reservoir Dogs, the gory Tarantino crime caper famous for, among other scenes, its “Mexican standoff” ending.
That’s the classic spaghetti western situation in which each character has a gun pointed at another character’s head, forming a literal deadlock and ensuring that, should anyone pull the trigger, all die.



















What Outsourcing Circulation Really Means
Patrick Hainault Audience Development - 09/14/2009-09:55 AMNews that management consultants were descending upon Condé Nast’s offices kicked up an entertaining mix of blog and comment paranoia and schadenfreude, mostly having to do with perks—perceived or actual—and with headcounts.
Of course, circulators jumped on the opportunity to rekindle with one of their favorite bogeymen: The specter of outsourcing.
Between audience development colleagues, debates on the topic typically revolve around whether it is wise for a publishing company to pursue that route. I don’t have a particularly strong opinion on the question—mostly because I think the best answer is a great cop-out: It depends.
What ought to be of greater interest, however, is getting ahead of ho More...