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Michael Rondon

The Media Weighs In On Yahoo's Work-From-Home Ban

Michael Rondon Design and Production - 02/28/2013-16:21 PM

Bureaus, correspondents, freelancers--journalists and media-types have always worked remotely. Reporting on location is glamorized, exotic datelines accentuated. More than the flash that comes with it, remote work is a necessary part of journalism.

That's part of the reason Yahoo's pronouncement that it would end work-from-home arrangements drew skepticism from the journalism community in particular this week. While on-site reporting and working from home are differe More...

Michael Rondon

MediaNext Wrap-Up

Michael Rondon Consumer - 01/10/2013-14:03 PM

 

FOLIO:'s MediaNext event concluded today in New York. With about 1,000 in attendance the show examined all the ways publishers are evolving into true multiplatform media companies. With keynotes from LinkedIn's Dan Roth, Business Insider's Henry Blodget, Vox Media's James Bankoff and Meredith's Tom Harty, as well as four tracks dedicated to the various strategic channels publishers are leveraging, event content sat right at the intersection of where "traditional" meets digital.

Al DiGuido, president of Optimus Publishing, kicked off the Magazine Media Core Skills track with a lesson he learned at his first job as a 13-year-old store clerk in Brooklyn. DiGui More...

Michael Rondon

Is the USPS Getting Into the Magazine Newsstand Business?

Michael Rondon Sales and Marketing - 12/11/2012-12:38 PM

The U.S. Postal Service appears to be gearing up for an entrance into the magazine retail market, according to meeting notes from the Mailers' Technical Advisory Committee (MTAC) quarterly meetings over the past year. Traditional newsstand sales have been discussed, as well as digital options via USPS.com and mobile devices.

A summary of the group's most recent November gathering--first mentioned this weekend on the blog Dead Tree Edition--notes: &quo More...

Michael Rondon

LinkedIn Co-Founder Connects Social Media With Live Events

Michael Rondon Sales and Marketing - 12/06/2012-15:41 PM

 

Media companies, and especially those in the b-to-b space, are increasingly reliant on events as a vital way to diversify a portfolio. Yet, as reported by FOLIO: today, even growth in the events sector seems to be slowing.

However, harnessing the power of social media is one way that media companies can hold the attention of customers and consumers beyond the week or month a magazine is on sale--or an event is in session. That was one takeaway provided by Eric Ly, the co-founder of LinkedIn and keynote speaker at the International Association of More...

Michael Rondon

Folio: Taking Content-Creation Summit Series on the Road

Michael Rondon B2B - 09/11/2012-15:50 PM

 

FOLIO: unveiled a one-day, nuts-and-bolts training workshop this week focused on presenting essential new skills for content creation and deployment. The workshop will be conducted three times in 2012—in Los Angeles (October 10), New York (November 14) and San Francisco (December 4).

Called C2, the workshop is built on more than 70 case studies and best practices from around the media industry. FOLIO: general manager Tony Silber and editor Bill Mickey will host the event.

“There’s never been a more exciting time to be in media,” Silber said. “There are new channels, new formats, More...




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