Mobile Apps, e-readers, augmented reality, print, Web and social networking. Media continues the trend toward fragmentation that began early last century, and emerging technologies promise the rapid delivery of personalized content to users where and when they want it.
The selection of available devices will surely become more sophisticated and diverse over time as will the expectations of users. What does that mean for media executives who are trying to build a new business model while attempting to figure out how to keep up with the consumers’ increasing demand for fresh content? How should we organize our companies so we can remain flexible, scalable and profitable? How useful is our past experiences in developing the ne More...
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Michael Esposito Design and Production - 04/19/2010-07:30 AMMobile Apps, e-readers, augmented reality, print, Web and social networking. Media continues the trend toward fragmentation that began early last century, and emerging technologies promise the rapid delivery of personalized content to users where and when they want it.
The selection of available devices will surely become more sophisticated and diverse over time as will the expectations of users. What does that mean for media executives who are trying to build a new business model while attempting to figure out how to keep up with the consumers’ increasing demand for fresh content? How should we organize our companies so we can remain flexible, scalable and profitable? How useful is our past experiences in developing the ne More...