FOLIO: Personalities -- The Blog People Page

Let's face it: b-to-b publishing is considered the weak sister to consumer publishing by many in the industry. So why do so many consumer side vets struggle when they make a go at b-to-b?

Richard Beckman brought a lot of attitude as CEO of Prometheus Global Media, promising to revamp the media/entertainment brands (including Adweek and The Hollywood Reporter) that the company had purchased from Nielsen Business Media with a consumer-mag edge.

That attitude was shared by Beckman's big name editorial hires Janice Min ("I guess it shakes the system out here that a so-called trade would dare to break news that wasn't spoon fed. More...

The number of magazines folding or going digital-only just within the last 72 hours has us flashing back to 2009.

Linux Journal--which launched in 1994 serving the Linux computing market--is yet another publication whose August 2011 issue will be its last in print. "The big computer-industry trade magazines from the '90s have either disappeared or gone digital," writes senior editor Doc Searls in a note to readers. &qu More...

It's time for the young guns to shine.

As the magazine industry evolves, many of the people leading the charge are part of a crop of young, fresh talent (in fact, at the recent Yale Publishing course, Dwell Media president Michela O'Connor Abrams quipped that only she and one other staffer are over 30).

For the October issue, FOLIO: will be profiling 13 of these rising stars, looking at how they're redefining traditional roles such as editorial, sales,production, design and audience development, as well blazing a trail in new types of positions in social media and e-commerce.

And every one of them will be younger than 30.

More...

"Content is king" once again, at least when it comes to marketing services (original content for many dedicated publishing brands is largely giving way to more cost-effective options such as aggregation and curation).

"What's interesting is [clients] want our expertise as content producers, not our audience," says Dave Newcorn, vice president of digital and custom media at Summit Media, which earlier this year launched its own dedicated custom media group.

But if marketing services are where the investment is going, does that necessarily mean there is an opportunity for "traditional" editors, many of which have endur More...

Few magazine apps in the App Store don't have at least one reviewer clamoring for a subscription package that bundles print and app, and now a new study from GfK MRI suggests that rather than abandoning old media, tablet and e-reader users might still be print's best audience.

According to the study, tablet owners are 66 percent more likely than the average U.S. adult to be heavy users of printed versions of magazines, while e-reader owners are 23 percent more likely to be heavy print users.

The study also says men are more likely to own tablets while women are mo More...

Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.

"Why not dual models?" said Andrew Rutledge, vice president and general manager of publisher development at PubMatic. "Who's paying for digital content from more than two providers? The market can only support two or three players with a paywall. I don't think the paywall is THE solution, it's one of many."

However, Brian Hecht, senior vice president of publisher premium services at More...

The consumer magazine elite will gather tonight at 583 Park Avenue for one of the biggest events in publishing--the 46th annual presentation of the American Society of Magazine Editor's National Magazine Awards (nicknamed the Ellies).

In addition to the usual hour-long block of power networking (and power drinking), the sold-out event includes a sit-down dinner for the first time in its history, hosted by ASME.

A total of 20 magazines received multiple nominations this year, with Conde Nast leading the pack at 25 (accounting for nearly a quarter of the total nominations--The New Yorker racked up 9 nods on its own). New Yo More...