From delayed IPOs, to buyouts, burnouts, layoffs and more, 2011 proved to be a volatile year for the daily deal industry. The business model for profitable group buying remains out of reach for many, and the industry is racing to figure out where to place their bets for growth. Publishers, merchants and business owners want to know what’s next in the social commerce space.
After the phenomenal maturation of the daily deal industry seen in 2011, a new paradigm will usher in programs that merge content with a seamless deal delivery experience. The industry focus will evolve from deal sites and daily emails to other messaging formats, providing relevant deals where, when and how consumers want them. The year 2011 was just Phase On More...
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.
FOLIO: PRIME SPONSORS
Daily Deal Predictions for 2012
Martin Tobias Editorial - 12/20/2011-15:40 PMFrom delayed IPOs, to buyouts, burnouts, layoffs and more, 2011 proved to be a volatile year for the daily deal industry. The business model for profitable group buying remains out of reach for many, and the industry is racing to figure out where to place their bets for growth. Publishers, merchants and business owners want to know what’s next in the social commerce space.
After the phenomenal maturation of the daily deal industry seen in 2011, a new paradigm will usher in programs that merge content with a seamless deal delivery experience. The industry focus will evolve from deal sites and daily emails to other messaging formats, providing relevant deals where, when and how consumers want them. The year 2011 was just Phase On More...