Mobile advertising in the United States by several estimates will reach a total of $5 billion in 2015. While a large share goes to b-2-c publishers, the trend represents opportunity for b-2-b publishers as well. The proliferation of smart phones and tablets with the consumption of applications lends to the advertising opportunities and its growth. 'In-App' purchases shows great commerce possibilities and tablets are fast becoming a preferred tool for sales presentation.
A tablet device or smartphone can be loaded via an app or direct custom website, with company brochures, product configuration and contain immediate feedback to send data back to the home More...
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Marshall Matheson emedia and Technology - 03/23/2011-10:06 AMMobile advertising in the United States by several estimates will reach a total of $5 billion in 2015. While a large share goes to b-2-c publishers, the trend represents opportunity for b-2-b publishers as well. The proliferation of smart phones and tablets with the consumption of applications lends to the advertising opportunities and its growth. 'In-App' purchases shows great commerce possibilities and tablets are fast becoming a preferred tool for sales presentation.
A tablet device or smartphone can be loaded via an app or direct custom website, with company brochures, product configuration and contain immediate feedback to send data back to the home More...