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Five Fresh Design Ideas that Don't Cost a Thing

Kelly McMurray Design and Production - 03/16/2009-15:48 PM

The current economy is not a fun topic, especially if you're in publishing. Every day, it seems, publications are being shut down and people are being laid off. If you're lucky enough to still have a job, you're probably struggling with a slashed budget. But there is a positive in all of this—getting back to your creative roots. Below are some simple things you can do to shake up your designs that won't take a cent out of your budget.

1. Design and Edit
There is nothing as powerful as a layout that has a well-conceived connection between edit and art. Work closely with your editors to connect the story to the design. An evocative headline and descriptive deck should capture the reader and round out the visual elements More...