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Scent Strips Stink
John Brady
The latest entry from John Brady's Last Legacy Editor Standing ...
Is it just me, or do scent strips stink? You know, those perfume or cologne ads that run in Esquire, Vanity Fair, the fashion mags, with a sniffer sample of the scent being sold.
First of all, they all smell alike.
Secondly, when you put four or five of them in the same magazine, the scents merge and the whole publication smells like the men's bathroom between innings at Fenway Park.
Thirdly, I have never known anyone who made a purchasing decision on the basis of these strips. I think they are a bogus tool for selling ads and s More...



















Is it Time for Time to Scale Back its Frequency?
John Brady Editorial - 07/07/2008-13:13 PMDoes anyone here remember that wonderful year 1996, when Time magazine did a redesign that caused a reader revolt? Well, I remember it well. One element in the failed repositioning of the newsweekly was a recent staffer, Joel Stein, who was the magazine's novelty item just before the collapse. Stein specialized in news lite—hot dog eating contests, stuff like that.
When the magazine regrouped, Stein was missing in action.
Now, under the editorship of Richard Stengel (who signs his Editor's welcome column "Rick"), More...