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FOLIO: Personalities -- The Blog People Page


Jeffrey L. Seglin

ASME is Really, Really Mad About Ads on Covers—And You Should Be, Too

Jeffrey L. Seglin Editorial - 04/17/2009-12:44 PM

Listen, I’m a writer and I’d like to make some money. The economic downturn has forced me to be creative in how I generate income since a number of the outlets I used to be able to count on for income have disappeared. Since some of the stuff I write appears online, why not link particular words to advertisers’ Web sites in exchange for a bit of incremental compensation?

The technology to do it certainly exists. But am I ready to risk having my readers begin to think that I’m deliberately choosing topics or words to pump up my advertising links? Once my reader believe More...




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