After I sold 101communications to 1105 Media, I began teaching a class at the USC Annenberg School of Communication. It's a graduate class in the management and communications program. The focus of the class is the impact of the Internet on traditional media businesses.
The class is filled with twentysomethings. Most of them have worked for a few years in advertising, publishing, or some form of media, and now they've returned to get a graduate degree. Most want to work in the publishing or entertainment business. But they don't much read print products.
On the first night of class, I told the students that we were studying "news, information and entertainment." So what so More...
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.
FOLIO: PRIME SPONSORS
USC Grad Students ‘Don’t Much Read Print Products’
Jeff Klein emedia and Technology - 11/21/2007-10:17 AMAfter I sold 101communications to 1105 Media, I began teaching a class at the USC Annenberg School of Communication. It's a graduate class in the management and communications program. The focus of the class is the impact of the Internet on traditional media businesses.
The class is filled with twentysomethings. Most of them have worked for a few years in advertising, publishing, or some form of media, and now they've returned to get a graduate degree. Most want to work in the publishing or entertainment business. But they don't much read print products.
On the first night of class, I told the students that we were studying "news, information and entertainment." So what so More...