Piano playing cat viral videos, engaging TedTalks on renewable energy, killer blogs and real-time information feeds are creating a transformational shift that continues to redefine the boundaries of advertising. Agencies today are actually spending money in the hopes of creating the next cheap-looking viral video, as shown in a recent episode of The Pitch on AMC. But these are short term tactics, with an inherently short shelf life in many cases; one that can be quickly replaced by the next viral video. These strategies don’t build a cohesive brand or identity – something that you want to be remembered for.
At UBM TechWeb, we share many of the same challenges most marketers face. But we are in a unique position in that we hav More...
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Piano Playing Cats And Engagement Strategies For The Modern Advertising Age
Imran Suleman Sales and Marketing - 05/15/2012-14:29 PMPiano playing cat viral videos, engaging TedTalks on renewable energy, killer blogs and real-time information feeds are creating a transformational shift that continues to redefine the boundaries of advertising. Agencies today are actually spending money in the hopes of creating the next cheap-looking viral video, as shown in a recent episode of The Pitch on AMC. But these are short term tactics, with an inherently short shelf life in many cases; one that can be quickly replaced by the next viral video. These strategies don’t build a cohesive brand or identity – something that you want to be remembered for.
At UBM TechWeb, we share many of the same challenges most marketers face. But we are in a unique position in that we hav More...