FOLIO: Personalities -- The Blog People Page
How Much is a Magazine's Content Worth? Part Two
Guy LeCharles GonzalezSEE ALSO: Part One
“If what we have isn’t valuable and no one wants to pay for it, maybe we don’t have a business.”
–Jim Malkin, CEO, SourceMedia, at the 2009 FOLIO: Growth Summit
Let’s be honest for a second, put our egos aside, and admit one thing: many magazines currently being published could fold tomorrow, and few people beyond their respective mastheads would notice.
Don’t believe me?
Pop quiz, More...
How Much is a Magazine’s Content Worth? Part One
Guy LeCharles Gonzalez
I love magazines.
Despite most days feeling like someone pushed the self-destruct button and we're all scrambling for the escape pods, I will always love them, especially and above all, the printed format.
I'm no fetishist or luddite, though, and while I tend to favor print, my definition of a magazine is platform neutral. I've worked in magazine publishing for over 15 years now—from audience development to advertising sales, freelance editorial to events planning, corporate to D.I.Y.—and stand firmly with the digital generation that's purportedly out mugging elderly newspapers in broad daylight, and striking fear in the hearts of cowardly a More...
FOLIO: PRIME SPONSORS
How Much is a Magazine’s Content Worth? Part Three
Guy LeCharles Gonzalez Consumer - 06/08/2009-10:57 AMThe rise of the social Web has given birth to a phenomenon similar to the indie film revolution of the 1990s, when everybody thought they had an interesting story to tell, and believed a credit card limit of a few thousand dollars was all it took to become the next Robert Rodriguez. (He even wrote a book about it.)
Most bloggers fall into similar territory, minus the upfront financial investment, and, as noted in the New York Times on Friday ("Blogs Falling More...