Bring your own device (BYOD) is one of those big changes currently sweeping through the tech sector. Instead of the new employee being handed an aging laptop much abused by the three previous employees, the newbie is being told to use whatever device they want and the IT staff will do the work of connecting the BYOD to the corporate network. Would that it be that easy, but the idea is powerful: the newbie gets to use his or her favorite device, the company doesn't have to keep shuffling around dinosaurs and that agonizingly embarrassing moment when you have to present your media company's hot new cutting edge capabilities on a laptop from the past decade is avoided.
But for b-to-b firms, as well as just about all media companies More...
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B-to-B Media Meets BYO Everything
Eric Lundquist B2B - 04/17/2012-09:12 AMBring your own device (BYOD) is one of those big changes currently sweeping through the tech sector. Instead of the new employee being handed an aging laptop much abused by the three previous employees, the newbie is being told to use whatever device they want and the IT staff will do the work of connecting the BYOD to the corporate network. Would that it be that easy, but the idea is powerful: the newbie gets to use his or her favorite device, the company doesn't have to keep shuffling around dinosaurs and that agonizingly embarrassing moment when you have to present your media company's hot new cutting edge capabilities on a laptop from the past decade is avoided.
But for b-to-b firms, as well as just about all media companies More...