It’s sad but true, Virginia—less than half of IT decision makers consider the marketing content they receive from the vendor community to be of any use. How do we know this? We polled them of course! Surveys never lie, but there’s reason to believe that this one was particularly accurate. For one thing, the sample was quite sizeable—over 860 corporate IT buyers. For another, its conclusion is supported by droves of anecdotal evidence: Literally dozens of formal interviews, casual conversations and email exchanges that we’ve conducted with corporate IT managers during the past year echo this view. (A survey and whitepaper, “Tech Marketing Best Practices: The Complex Purchasing Process” can be downloaded More...
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Elliot M. Kass B2B - 05/31/2012-12:25 PMIt’s sad but true, Virginia—less than half of IT decision makers consider the marketing content they receive from the vendor community to be of any use. How do we know this? We polled them of course! Surveys never lie, but there’s reason to believe that this one was particularly accurate. For one thing, the sample was quite sizeable—over 860 corporate IT buyers. For another, its conclusion is supported by droves of anecdotal evidence: Literally dozens of formal interviews, casual conversations and email exchanges that we’ve conducted with corporate IT managers during the past year echo this view. (A survey and whitepaper, “Tech Marketing Best Practices: The Complex Purchasing Process” can be downloaded More...