FOLIO: Personalities -- The Blog People Page
Managing a Magazine Like Starbucks
David Nussbaum
FOLIO: has asked me to blog occasionally for their newly designed, recently launched Web site. I was both flattered and flummoxed since I haven't had to deal with deadlines, or word counts since my days as a journalist way back when our businesses were called trade magazines and trade shows, rather than b-to-b media, the event business and content factories.
So my first question was, what would you like me to write about?
I have a passion for all things "e." I love new technology, but I'm not really an expert. I've been in the magazine business in one shape or another since college, writing, editing, selling and publi More...



















‘Print is Dead’ vs. ‘I’m Not Dead Yet’
David Nussbaum B2B - 12/07/2007-18:03 PMRELATED FOLIO: VIDEO: Is Print Dead?
I’m not sure if it’s because more of my time these days is spent meeting with media management, investigating possible acquisition opportunities, or simply doing more research. But it seems that there is a growing debate in our industry.
I’d call it the print is dead vs. “I’m not dead yet” (Monty Python reference) crowd.
The print is dead group (Steve Ballmer, who famously said that in 10 years all media will be digital, serves as the group’s unofficial chairman) has strong revenue growth on it More...