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Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix

David Mammano Sales and Marketing - 05/26/2009-12:20 PM

Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving.

Maybe you think I am trying to preserve print because it’s our company’s core product. But even though our printed magazine brings in the lion’s share of our revenue, it’s not why I’m trying to convince you that print is still tremendously relevant.

Actually, our company is much more than print. We are a Web site, an online community, an e-mail marketer, an online newsletter. We have a social media presence, we instant message with our readers, and oh, we p More...